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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Oct 24, 2024 YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future
Sources used to discover podcasts

New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.

Audio   -   Oct 20, 2024 Hawk DSP and Deezer launch Audio-Video ad integration
HAWK Deezer integration

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.

ESPN+
Audio   -   Oct 27, 2024 ESPN and SiriusXM launch historic sports content partnership for premium subscribers

ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.

by Luis Espada
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Audio   -   Oct 27, 2024 ESPN and SiriusXM launch historic sports content partnership for premium subscribers
ESPN+

ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.

by Luis Espada
Audio   -   Oct 24, 2024 YouTube becomes Top Podcast Platform as 24M Gen Z listeners shape audio future
Sources used to discover podcasts

New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.

by Luis Espada
Audio   -   Oct 20, 2024 Hawk DSP and Deezer launch Audio-Video ad integration
HAWK Deezer integration

New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.

by Luis Espada
Audio   -   Oct 20, 2024 Political Podcasts surge 28% in U.S. Podcast Ranker ahead of 2024 election
U.S. Podcast Ranker September 2024

Triton Digital's September 2024 report shows political podcast growth, demographic shifts, and top rankers in U.S. podcast landscape.

by Luis Espada
Audio   -   Oct 20, 2024 NotebookLM Update: AI-powered audio summaries and business pilot launch
NotebookLM logo

Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.

by Luis Espada
AI   -   Oct 19, 2024 Amazon unveils AI Creative Studio and Audio Generator for advertisers
AI Creative Studio

New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.

by Luis Espada
Audio   -   Oct 15, 2024 Spotify expands Audiobooks to France, Belgium, Netherlands, and Luxembourg
Audiobooks

Spotify launches audiobook service in four new European countries, offering 200,000+ titles to Premium subscribers.

by Luis Espada
Audio   -   Oct 13, 2024 Acast partners with Initium Media to expand chinese-language podcast reach
Initium Media

Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.

by Luis Espada
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