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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.
New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.
ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.
by Luis Espada
ESPN+ and SiriusXM announce 6-month cross-platform access deal, offering 32,000+ live sports events and premium content to subscribers.
by Luis Espada
New research reveals 47% of Gen Z are monthly podcast listeners, with YouTube emerging as their preferred platform for audio content.
by Luis Espada
New partnership streamlines digital advertising, offering direct access to premium inventory and reducing costs for marketers.
by Luis Espada
Triton Digital's September 2024 report shows political podcast growth, demographic shifts, and top rankers in U.S. podcast landscape.
by Luis Espada
Google enhances NotebookLM with customizable Audio Overviews and introduces a business version, expanding AI-assisted research capabilities.
by Luis Espada
New AI tools from Amazon Ads streamline creation of image, video, and audio ads, aiming to lower barriers for advertisers.
by Luis Espada
Spotify launches audiobook service in four new European countries, offering 200,000+ titles to Premium subscribers.
by Luis Espada
Global podcast company Acast teams up with digital media outlet Initium to grow podcasting in Chinese-speaking markets.
by Luis Espada