Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Nov 30, 2024 Google Analytics adds manual ad content support to custom channel groups analysis

Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.

by Luis Rijo

Data - Nov 30, 2024 Spotify expands digital publishing tools with launch of Spotify for Authors platform

Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.

by Luis Rijo

Data - Nov 30, 2024 Google Developer program launches Premium Tier with $500 cloud credits, expert support

Google Developer Program Plans & Pricing

Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.

by Luis Rijo

Search - Nov 30, 2024 DOJ and States seek historic breakup of Google

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.

by Luis Rijo

Data - Nov 25, 2024 Google AdSense unifies first-party cookie controls in major platform update

Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.

by Luis Rijo

Data - Nov 24, 2024 Disney+ partners with AudienceProject for independent ad campaign measurement in Europe

AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.

by Luis Rijo

Display - Nov 21, 2024 Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse

Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.

by Luis Rijo

Data - Nov 20, 2024 New Google Analytics Cost Data Import

Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.

by Luis Rijo

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