Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles

Data - Dec 23, 2025 Google slashes audience targeting thresholds to 100 users across all networks

Customer Match workflow showing data hashing, Google matching process, and audience creation across networks

Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.

by Luis Rijo

Data - Dec 23, 2025 Europe's Data Act reshapes connected device rules for marketers

European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.

by Luis Rijo

Social - Dec 23, 2025 Anonym brings privacy-protected measurement to Pinterest advertisers

Anonym and Pinterest logos announcing privacy-preserving measurement partnership for advertisers

Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.

by Luis Rijo

Data - Dec 23, 2025 Apple bends to Japan's competition law with app store and payment changes

Japanese iOS user holds Apple amid new app marketplace and payment regulation compliance changes

Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.

by Luis Rijo

Data - Dec 23, 2025 Italy fines Apple €98.6 million for making developers ask users twice

Apple's App Tracking Transparency consent prompt requiring user permission for cross-app tracking.

Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.

by Luis Rijo

Data - Dec 22, 2025 Your dating app activity is TikTok's business now

TikTok tracking Grindr dating app usage raises GDPR privacy concerns over sexual orientation data

Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

by Luis Rijo

Data - Dec 22, 2025 Honey targeted minors in advertising while leaking business codes

Investigation reveals Honey collected data from children despite policy claims, while systematically leaking private discount codes from small businesses without consent.

by Luis Rijo

Data - Dec 20, 2025 Deezer's marketing partner hit with €1 million in processor violations

France's data protection authority fined Israeli marketing platform Optimove €1 million on December 11, 2025, for systematic GDPR violations affecting 9.8 million French users in a breach exposing Deezer customer data.

by Luis Rijo