Data

Google's 11-year data retention policy for Ads reporting takes effect November 2024, impacting long-term analytics capabilities.

Google introduces "Tag has stopped sending data" and "Tag found too low on page" diagnostics to improve measurement accuracy.

New feature promises improved measurement signals and data durability through first-party infrastructure integration with Cloudflare.

New tool simplifies vulnerability disclosure process, aligning with industry standards for enhanced web security practices.

Federal judge mandates significant changes to Google Play Store practices, allowing third-party access and payment flexibility.

Himanshu Sharma and Jason expose GA blocking trends, offer mitigation strategies, and share crucial testing methods.

European Commission requests detailed information from YouTube, Snapchat, and TikTok about their algorithmic recommender systems under the Digital Services Act.

Court rules Meta must minimize data for targeted ads, even with user consent. Significant impact on online advertising industry expected.