Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1978 Articles

Data - Oct 06, 2024 IAB Europe and Microsoft reveal widespread AI adoption in digital advertising

New research shows 91% of industry pros use generative AI, despite knowledge gaps. Key insights on adoption and challenges.

by Luis Rijo

Data - Oct 06, 2024 Mozilla expands into digital advertising with privacy-focused approach

Mozilla's new strategy aims to balance commercial interests and user privacy in online advertising landscape.

by Luis Rijo

Data - Oct 05, 2024 Automattic: 8.4% staff cut amid escalating WordPress legal battles

Automattic implements voluntary buyout as WordPress ecosystem faces legal turmoil. WP Engine lawsuit, trademark disputes unfold.

by Luis Rijo

Data - Oct 05, 2024 Google expands Gemini Live to 40+ languages, enhances app integration

Google's AI assistant Gemini now supports natural conversations in over 40 languages, with expanded cross-app functionality.

by Luis Rijo

Data - Oct 05, 2024 Adtech leaders prioritize sustainability in evolving digital landscape

New study reveals 79% of advertising executives consider environmental factors in ad spend, adapting to a cookieless future.

by Luis Rijo

Data - Oct 05, 2024 Google Analytics boosts data export: 10M cells for unsampled explorations

Google Analytics increases data export limits to 10M cells for unsampled explorations and 100K rows for reports. Learn the impact.

by Luis Rijo

Data - Oct 03, 2024 WPEngine sues Automattic and Mullenweg for extortion and trademark misuse

Lawsuit alleges attempted extortion, interference, and trademark abuse related to WordPress intellectual property.

by Luis Rijo

Data - Oct 03, 2024 Cloudflare blocks largest cyber attack ever

The attacks originated from across the globe with larger shares coming from Vietnam, Russia, Brazil, Spain, and the US

Cybersecurity firm Cloudflare successfully defends against record-breaking online attack, ensuring internet stability.

by Luis Rijo