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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1978 Articles
Data   -   Oct 03, 2024 Gmail's new summary cards
Summary cards in Gmail

Google unveils enhanced Gmail summary cards for purchases, events, bills, and travel, plus a new "Happening Soon" section.

by Luis Rijo
Data   -   Oct 02, 2024 Google Analytics unveils Deep Link Recommendation feature
GA Deep Link Recommendation feature

Google Analytics introduces a new recommendation feature to identify and fix broken deep links, enhancing app user experience.

by Luis Rijo
Data   -   Oct 02, 2024 Optimizely acquires NetSpring
warehouse-native analytics

Optimizely's acquisition of NetSpring brings warehouse-native analytics to its digital experience platform, enhancing experimentation capabilities.

by Luis Rijo
Data   -   Sep 30, 2024 Adform expands data offerings, maintains MRC accreditation
Adform

Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates

by Luis Rijo
Display   -   Sep 30, 2024 Amazon unveils new Optimal Frequency solution for ad campaigns
Optimal Frequency in Amazon Ads

Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.

by Luis Rijo
Data   -   Sep 30, 2024 Google adds new error types to TCF Report for enhanced CMP compliance
TCF

Google introduces errors 9.1 and 10.1 to help publishers troubleshoot certified CMP coverage in EEA, UK, and Switzerland.

by Luis Rijo
Data   -   Sep 30, 2024 Apple introduces new regional Age Ratings for apps in Australia and France
Apple Age Ratings

Apple unveils plans for regional age ratings in Australia and France, enhancing App Store safety measures for users.

by Luis Rijo
Data   -   Sep 30, 2024 IAB Tech Lab launches PAIR protocol for first-party data matching
The PAIR protocol was initially developed by Google's Display & Video 360 team

New open standard enables advertisers and publishers to match audiences privately without third-party cookies.

by Luis Rijo
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