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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1978 Articles
Data   -   Sep 27, 2024 Meta ends Direct Peering with Deutsche Telekom amid dispute over fees
Direct Peering

Meta terminates direct peering with Deutsche Telekom following court ruling, raising concerns about open internet access in Germany.

by Luis Rijo
Social   -   Sep 27, 2024 Meta's smart glasses raise questions about the future of digital advertising
Ray-Ban Meta glasses

Meta's smart glasses raise privacy concerns and could revolutionize digital advertising by capturing real-world visual data.

by Luis Rijo
Data   -   Sep 26, 2024 WP Engine banned from WordPress.org amid escalating dispute
WP Engine

Matt Mullenweg announces WP Engine's ban from WordPress.org resources following public criticism and legal action.

by Luis Rijo
Data   -   Sep 25, 2024 Salesforce to acquire Zoomin, enhancing AI CRM capabilities with unstructured data
Salesforce to acquire Zoomin

Salesforce's strategic acquisition of Zoomin aims to boost AI-driven customer interactions and unstructured data management in CRM.

by Luis Rijo
Data   -   Sep 25, 2024 Adjust launches TrueLink: multi-platform deep linking
Adjust TrueLink

Adjust unveils TrueLink, a solution for creating branded deep links across platforms to enhance mobile app engagement and ROI.

by Luis Rijo
Data   -   Sep 25, 2024 Former Kubient CEO pleads guilty to accounting fraud scheme
Kubient

Former Kubient CEO pleads guilty to $1.3M accounting fraud scheme involving fake AI ad fraud detection reports.

by Luis Rijo
Data   -   Sep 25, 2024 Cloudflare unveils tools to give publishers control over AI scraping
Cloudflare AI Audit

New AI Audit feature allows website owners to analyze and manage how AI models access their content, with plans for a marketplace.

by Luis Rijo
Data   -   Sep 25, 2024 Mozilla faces criticism over new Firefox Tracking Feature
Firefox Tracking Feature PPA

Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update.

by Luis Rijo
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