Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Sep 08, 2024 Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta

IMY imposes fines totaling 45 million SEK on two pharmacy chains for improperly sharing customer data through Meta Pixel tool.

by Luis Rijo

Data - Sep 08, 2024 Belgian DPA imposes strict measures on Mediahuis for cookie consent violations

Privacy authority orders media company to revamp cookie banners, citing lack of clear opt-out and misleading designs

by Luis Rijo

Data - Sep 08, 2024 Google addresses temporary Audience Insights outage

Google's AdsLiaison confirms Audience Insights bug affecting some accounts.

by Luis Rijo

Data - Sep 08, 2024 New Consent Parser Tool simplifies Data Consent Management

Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.

by Luis Rijo

Data - Sep 08, 2024 Amazon Ads launches Export API

New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.

by Luis Rijo

Data - Sep 08, 2024 Looker Studio enhances reporting with Gemini AI-Powered features

New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.

by Luis Rijo

Data - Sep 08, 2024 IAS and Pinterest launch Total Media Quality measurement for advertisers

New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

by Luis Rijo

Data - Sep 07, 2024 Google announces major reporting updates for DV360 and CM360

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

by Luis Rijo

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