Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles

Data - Aug 29, 2024 Meta unveils RETINAS: server fleet sustainability metrics

Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.

by Luis Rijo

Data - Aug 29, 2024 Google unveils custom Gems and Imagen 3 for enhanced AI interactions

Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.

by Luis Rijo

Data - Aug 29, 2024 InfoSum and Choreograph collaborate to enhance data-driven advertising

InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.

by Luis Rijo

Data - Aug 28, 2024 Google Tag Manager introduces new Consent Mode Override Setting

Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.

by Luis Rijo

Data - Aug 28, 2024 Circana expands media measurement capabilities with strategic acquisitions

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

by Luis Rijo

Data - Aug 28, 2024 Google launches new tools to enhance first-party data management

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

by Luis Rijo

Data - Aug 28, 2024 GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

by Luis Rijo

Data - Aug 28, 2024 Nielsen expands YouTube CTV measurement in Australia with deduplication

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

by Luis Rijo