Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

California to introduce Digital Driver's Licenses in Apple Wallet

California DMV partners with Apple to offer digital driver's licenses and state IDs in Apple Wallet, enhancing security and convenience.

Data

EU Digital Services Act brings new requirements for app store developers

Apple announces crucial deadlines for app developers to comply with EU Digital Services Act on the App Store.

Data

Nielsen and Innovid partner to streamline cross-media ad measurement

Collaboration aims to simplify workflow and enhance coverage in digital advertising measurement across TV and streaming platforms.

Data Featured

Microsoft Clarity launches SDK for Jetpack Compose, enhancing mobile app analytics

New Clarity Compose SDK offers advanced user behavior insights for Android apps built with Jetpack Compose, expanding analytics capabilities.

Data

Adobe unveils AI-powered B2B marketing solution

New Adobe Journey Optimizer B2B Edition uses generative AI to identify and personalize experiences for complex B2B sales cycles.

Data

Looker unveils comprehensive guide on hosting options

New resource helps organizations choose between Looker-hosted and customer-hosted deployments for data analytics.

Data Featured

Apple revises App Store rules for EU: external purchase links expanded

Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.

Video

Effectv unveils new TV Ad Solutions for 2024 political campaigns

Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.

Data

Looker Studio enhances Bin Calculated Field type with new formatting options

Looker Studio introduces three new formatting options for Bin calculated fields, improving data visualization and analysis capabilities.

Data

Google AdMob revamps User Activity Report metrics for enhanced clarity

Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.

Data Featured

Google Ads API v17_1 release brings new features for advertisers

Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.

Data Featured

Meta to deprecate over 100 unique metrics from Ads Insights API on October 30

Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.

Data

Google enhances smart home devices with Gemini AI technology

Google integrates Gemini AI models into Nest cameras and Google Home, improving functionality and user experience.

Data

Dutch DPA warns of data breach risks from AI Chatbot use in workplaces

Dutch Data Protection Authority alerts organizations to potential data breaches caused by employee use of AI chatbots in professional settings.

Data

Comscore reports Q2 2024 results: revenue down

Comscore's Q2 2024 earnings show revenue decline and adjusted EBITDA drop amid ongoing industry challenges.

Data

Similarweb reports Q2 2024 results, raises full-year guidance

Digital intelligence company Similarweb sees accelerating revenue growth and profitability in Q2, acquires app analytics firm 42matters.

Search

Microsoft Advertising unveils major updates to Performance Max and Ad Tools

Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.

Data Featured

Google Trends unveils redesigned Trending Now page with enhanced features

Google Trends introduces a revamped 'Trending Now' interface, offering improved filtering options and expanded keyword data.

Data

GDPR Report: €4.2B in fines, 72% awareness, 6,680 enforcement actions

EU Commission's 2nd GDPR report reveals €4.2B in fines, 72% public awareness, and 6,680 enforcement actions since 2018.

Data Featured

The Trade Desk CEO Jeff Green Analyzes Google's Latest Cookie Policy Shift

Jeff Green shares insights on Google's third-party cookie delay, discussing implications for advertisers and publishers.

Search Featured

WordPress.com partners with Perplexity AI for enhanced content discovery

New collaboration aims to increase visibility and potential revenue for WordPress.com publishers through AI-powered search.

Data

Content creation framework unveiled: Solving the what to post dilemma

New content strategy guide offers systematic approach to generating ideas and structuring posts for social media and blogs.

Data Featured

Google Ads suffers major outage, exposing competitor data to some advertisers

Google Ads experiences significant reporting glitch, revealing sensitive competitor information and disrupting key features for advertisers.

Retail Featured

Salesforce to acquire PredictSpring, enhancing omnichannel retail capabilities

Salesforce's acquisition of PredictSpring aims to unify digital and physical retail experiences through advanced POS technology.

Data

Six U.S. States added to global privacy platform amid evolving regulations

IAB Tech Lab expands GPP coverage with new state sections for Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee.