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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles
Data   -   Dec 18, 2025 Texas sues Hisense over smart TV surveillance affecting 1.27 million residents
Texas sues Hisense over smart TV surveillance affecting 1.27 million residents

Texas Attorney General files lawsuit against Hisense for collecting viewing data through ACR technology from 470,000 households without proper consent or disclosure.

by Luis Rijo
Data   -   Dec 18, 2025 Belgian court overturns data fine in direct marketing ruling
Belgian court overturns data fine in direct marketing ruling

Brussels appeals court annuls GDPR reprimand for marketing campaign targeting age groups, finding health benefits justified processing under legitimate interest assessment.

by Luis Rijo
Data   -   Dec 18, 2025 Body cameras require immediate disclosure under GDPR, EU court rules
Body camera

EU court clarifies body cameras trigger Article 13 GDPR requiring instant passenger notification, ending debate over whether observation-based data collection needs immediate transparency.

by Luis Rijo
Data   -   Dec 18, 2025 German court finds shopping cart data may qualify as sensitive under GDPR
German court finds shopping cart data may qualify as sensitive under GDPR

Wiesbaden court challenges narrow interpretation of health data protection after payment processor stored detailed information on pharmacy and sex shop purchases.

by Luis Rijo
Data   -   Dec 16, 2025 Mozilla appoints new CEO as Firefox pivots toward AI browser
Anthony Enzor-DeMeo

Anthony Enzor-DeMeo becomes Mozilla CEO on December 16, 2025, planning to transform Firefox into an AI-powered browser while maintaining user trust and privacy controls.

by Luis Rijo
Audio   -   Dec 16, 2025 Comscore adds audio and social to cross-platform measurement suite
Comscore adds audio and social to cross-platform measurement suite

Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.

by Luis Rijo
Search   -   Dec 14, 2025 77% of UK marketers predict growth while AI stays out of creative roles
77% of UK marketers predict growth while AI stays out of creative roles

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.

by Luis Rijo
Data   -   Dec 14, 2025 Google quietly adds three states to privacy compliance toolkit
Google quietly adds three states to privacy compliance toolkit

Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.

by Luis Rijo
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