Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles

Data - Aug 24, 2024 Google Analytics 4 enhances session tracking for ad manager-linked properties

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

by Luis Rijo

Data - Aug 24, 2024 Google releases Step-by-Step Video Guide for adding Google Tag

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.

by Luis Rijo

Data - Aug 23, 2024 Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.

by Luis Rijo

Data - Aug 23, 2024 AudienceProject unveils enhanced interface for improved campaign management

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.

by Luis Rijo

Data - Aug 23, 2024 Looker Studio enhances Pivot Tables, adds 12 new partner connectors

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.

by Luis Rijo

Data - Aug 23, 2024 Meta unveils consolidated data access renewal process for developers

Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.

by Luis Rijo

Data - Aug 22, 2024 Apple announces significant changes to Browser Choice Screen for EU Users

Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.

by Luis Rijo

Data - Aug 19, 2024 Google Ads API streamlines conversion adjustment process for advertisers

Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.

by Luis Rijo