Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 12, 2024 Google AdMob revamps User Activity Report metrics for enhanced clarity

Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.

by Luis Rijo

Data - Aug 12, 2024 Google Ads API v17_1 release brings new features for advertisers

Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.

by Luis Rijo

Data - Aug 12, 2024 Meta to deprecate over 100 unique metrics from Ads Insights API on October 30

Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.

by Luis Rijo

Data - Aug 11, 2024 Google enhances smart home devices with Gemini AI technology

Google integrates Gemini AI models into Nest cameras and Google Home, improving functionality and user experience.

by Luis Rijo

Data - Aug 11, 2024 Dutch DPA warns of data breach risks from AI Chatbot use in workplaces

Dutch Data Protection Authority alerts organizations to potential data breaches caused by employee use of AI chatbots in professional settings.

by Luis Rijo

Data - Aug 07, 2024 Comscore reports Q2 2024 results: revenue down

Comscore's Q2 2024 earnings show revenue decline and adjusted EBITDA drop amid ongoing industry challenges.

by Luis Rijo

Data - Aug 07, 2024 Similarweb reports Q2 2024 results, raises full-year guidance

Digital intelligence company Similarweb sees accelerating revenue growth and profitability in Q2, acquires app analytics firm 42matters.

by Luis Rijo

Search - Aug 07, 2024 Microsoft Advertising unveils major updates to Performance Max and Ad Tools

Advertisers can create video ads just by inputting a landing page URL

Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.

by Luis Rijo

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