The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
A federal class action filed March 31 accuses Perplexity AI, Google, and Meta of secretly collecting AI conversation data, including health and finance queries, via embedded trackers.
EU ePrivacy derogation expires as Google, Meta pledge voluntary CSAM scanning despite documented false positives and unresolved legal questions in Europe.
IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers.
IAB Australia's Data & Privacy 101 with Sarah Kruger covers consent rules, tracking pixels, deidentification, and Privacy Act reforms for digital advertisers.
A federal class action filed March 31 accuses Perplexity AI, Google, and Meta of secretly collecting AI conversation data, including health and finance queries, via embedded trackers.
EU ePrivacy derogation expires as Google, Meta pledge voluntary CSAM scanning despite documented false positives and unresolved legal questions in Europe.
Samsung is discontinuing its Messages app in July 2026, pushing millions of Galaxy users to Google Messages with RCS, Gemini AI features, and scam detection.
Cloudflare launched EmDash on April 1 - a WordPress alternative with sandboxed plugins, x402 payments, and AI tools that drew criticism from Matt Mullenweg.
Basis today launched Compass, an agentic AI tool that converts campaign briefs into omnichannel media plans in minutes, cutting planning time by up to 90%.
Amazon Leo will bring 1 Gbps in-flight Wi-Fi to 500 Delta aircraft from 2028, using low Earth orbit satellites just 370 miles up - here is what that means.
Anonym and Reddit today announced a privacy-safe measurement partnership using confidential computing, marking Anonym's fourth major platform deal in under a year.
