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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures 10 min read

    LiveRamp CAPI Hub now connects ChatGPT ads - here's what it measures

    LiveRamp today connected its Conversions API Hub to OpenAI ChatGPT, giving marketers server-side conversion measurement across ChatGPT ad campaigns globally.

  • Apple rewrites Applebot rules to feed Siri AI - what publishers must know 10 min read

    Apple rewrites Applebot rules to feed Siri AI - what publishers must know

    Apple updated its Applebot documentation on June 8, 2026, adding AI training controls, nosnippet rules, X-Robots-Tag support, and new crawl behaviour details.

  • Apple's iOS 27 sneaks in wallet tricks and map lists that matter to marketers 10 min read

    Apple's iOS 27 sneaks in wallet tricks and map lists that matter to marketers

    Apple today announced iOS 27 services features: Tap to Share at retail, Local Lists in Maps, Visual Intelligence bill splitting, and video podcasts on Mac.

  • Kinsta adds free bot protection to all WordPress plans 8 min read

    Kinsta adds free bot protection to all WordPress plans

    Kinsta on June 9 launched Bot Protection for all plans, giving WordPress owners control over AI crawlers and automated traffic inside MyKinsta at no added cost.

  • Amazon Ads unified reporting exits beta - and takes two old tools with it 9 min read

    Amazon Ads unified reporting exits beta - and takes two old tools with it

    Amazon Ads unified reporting is now generally available, consolidating campaigns across accounts and retiring two legacy Ads Console tools by December 31, 2026.

  • Adelaide brings attention pre-bid targeting to Amazon DSP 9 min read

    Adelaide brings attention pre-bid targeting to Amazon DSP

    Adelaide adds AU pre-bid targeting to Amazon DSP, letting buyers filter Display, Online Video, and Streaming TV inventory by attention quality before bidding.

  • AI ad spend forecast cuts ChatGPT down to size 18 min read

    AI ad spend forecast cuts ChatGPT down to size

    EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility.

  • Elkjop hit with NOK 20m GDPR fine over loyalty club consent failures 11 min read

    Elkjop hit with NOK 20m GDPR fine over loyalty club consent failures

    Norway's DPA fines Elkjop NOK 20 million for bundled consent, unlawful Customer Match use, and inadequate offline conversion documentation in loyalty club.

  • Google Analytics links Business Profiles to report local metrics 8 min read

    Google Analytics links Business Profiles to report local metrics

    Google Analytics now imports Google Business Profile data directly, surfacing seven GBP metrics: calls, bookings, directions, website clicks, and messages.

  • Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg 17 min read

    Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg

    Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.

  • Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push 9 min read

    Amazon's Corning fiber deal: 1,000 jobs and a domestic supply chain push

    Amazon signs a multibillion-dollar fiber optics deal with Corning, creating 1,000 North Carolina manufacturing jobs and a new fiber technician training program.

  • German court asks CJEU: must platforms publish GDPR joint controller details? 11 min read

    German court asks CJEU: must platforms publish GDPR joint controller details?

    Dusseldorf court sends GDPR Article 26(2) to the CJEU, asking if joint controller terms must appear online - with major implications for ad tech platforms.

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