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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Apr 04, 2026 Google's Data Manager API wants to kill your three-pipeline headache
Two pixel-art astronauts and a Google-branded rocket on a dark space background, Ads DevCast.

Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.

Data   -   Apr 04, 2026 China's 2026 privacy crackdown targets adtech, apps, and facial recognition
Cyberspace Administration of China official seal and logotype on white background.

China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.

Digital identity signals linking voter profiles to programmatic ad platforms across devices
Data   -   Apr 04, 2026 Deep Sync and MiQ cut voter data activation from days to hours

Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

by Luis Rijo
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Data   -   Apr 04, 2026 Deep Sync and MiQ cut voter data activation from days to hours
Digital identity signals linking voter profiles to programmatic ad platforms across devices

Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.

by Luis Rijo
Data   -   Apr 04, 2026 Google's Data Manager API wants to kill your three-pipeline headache
Two pixel-art astronauts and a Google-branded rocket on a dark space background, Ads DevCast.

Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.

by Luis Rijo
Data   -   Apr 04, 2026 China's 2026 privacy crackdown targets adtech, apps, and facial recognition
Cyberspace Administration of China official seal and logotype on white background.

China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.

by Luis Rijo
Data   -   Apr 02, 2026 Most marketers can't predict their audience - and AI isn't fixing it yet
Marketer alone facing walls of data screens with blurred audience faces, unable to see clearly.

Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.

by Luis Rijo
Data   -   Apr 02, 2026 Meta's Robyn: who really benefits when a platform builds your MMM?
Robyn logo, Meta's open-source marketing mix modeling tool for budget allocation and measurement.

Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.

by Luis Rijo
Data   -   Apr 02, 2026 Millennials abandon brands faster than any other generation, Adobe study finds
Millennials abandon brands faster than any other generation, Adobe study finds

Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.

by Luis Rijo
Data   -   Apr 01, 2026 Firefox 149 brings free built-in VPN and split-screen browsing
Firefox browser interface showing the built-in VPN feature active, with the Firefox fox mascot alongside.

Firefox 149 launches March 24 with a free built-in VPN offering 50GB monthly, split view, tab notes, and Smart Window AI - here's what it means for privacy.

by Luis Rijo
Data   -   Apr 01, 2026 Gmail finally lets users change their address - and the technical lift was enormous
Sundar Pichai's post on X announcing Gmail username change feature for Google Account users.

Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.

by Luis Rijo
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