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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Privacy group noyb today sued Hamburg's data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records.
Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns.
Google Ads API will add cost and conversion metrics for Video, Demand Gen, and App campaigns, and full network data for Performance Max, starting June 15, 2026.
by Luis Rijo
Google Ads API will add cost and conversion metrics for Video, Demand Gen, and App campaigns, and full network data for Performance Max, starting June 15, 2026.
by Luis Rijo
Privacy group noyb today sued Hamburg's data watchdog for refusing to act against PimEyes, a facial recognition engine holding billions of biometric records.
by Luis RijoInnovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns.
by Luis Rijo
European Commission today adopted a recommendation pushing EU Member States to deploy anonymous, privacy-preserving age verification apps by 31 December 2026.
by Luis Rijo
The European Commission today found Meta's Instagram and Facebook in breach of the DSA for failing to keep children under 13 off their platforms, risking fines up to 6% of global turnover.
by Luis Rijo
Apple has updated App Store auto-renewable subscriptions with a monthly billing option tied to a 12-month commitment, excluding the US and Singapore markets.
by Luis Rijo
Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool.
by Luis Rijo
LiveRamp integrates NVIDIA AI infrastructure into clean rooms, delivering up to 15x faster model training and inference for brands and AI partners globally.
by Luis Rijo