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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.
China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.
Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.
by Luis Rijo
Deep Sync and MiQ expand their programmatic political advertising partnership for 2026 midterms, promising voter data activation in under one hour and 53% more reach.
by Luis Rijo
Google's Data Manager API replaces fragmented audience and conversion pipelines with one unified ingestion point across Google Ads, DV360, and Analytics. Deadlines are in motion.
by Luis Rijo
China's CAC, MIIT, and MPS launch 2026 enforcement campaigns targeting internet advertising data practices, apps, SDKs, and facial recognition in six sectors.
by Luis Rijo
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
by Luis Rijo
Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.
by Luis Rijo
Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.
by Luis Rijo
Firefox 149 launches March 24 with a free built-in VPN offering 50GB monthly, split view, tab notes, and Smart Window AI - here's what it means for privacy.
by Luis Rijo
Google today launched Gmail address changes for U.S. users, allowing username updates while keeping emails, history and sign-in access. Global rollout planned.
by Luis Rijo