Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1981 Articles View All

Data - Jul 22, 2024 Google unveils new path for Privacy Sandbox: user choice takes center stage

Google shift its focus on the Privacy Sandbox initiative to user choice

Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.

by Luis Rijo

Data - Jul 22, 2024 Italian watchdog probes Google over alleged unclear user data consent practices

Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.

by Luis Rijo

Data - Jul 21, 2024 Massive Mobile Ad Fraud Operation Konfety Uncovered by HUMAN's Satori Team

HUMAN's Satori team exposes Konfety, a large-scale mobile ad fraud scheme using evil twin apps to deceive advertisers and users.

by Luis Rijo

Data - Jul 21, 2024 Google Maps Platform slashes prices for Indian Developers, sparks industry debate

Google Maps Platform Reduces Pricing for Indian Developers, Ignites Industry Debate

Google announces significant price cuts for Maps API in India, accepting INR payments amidst criticism from local competitors.

by Luis Rijo

Data - Jul 19, 2024 Oracle's $115M Privacy Settlement reshapes data collection landscape

Oracle reportedly agrees to pay $115 million and change data practices in a landmark privacy lawsuit settlement, impacting digital marketing.

by Luis Rijo

Data - Jul 19, 2024 Looker Studio expands capabilities with new features and partner connectors

Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.

by Luis Rijo

Data - Jul 19, 2024 GA4 BigQuery Export enriched with Session Traffic Source Data

This article explains how Google Analytics 4's BigQuery Export update provides businesses with valuable session traffic source data to optimize marketing campaigns.

by Luis Rijo

Data - Jul 19, 2024 Global outage disrupts businesses worldwide due to Windows PC Error

A global IT outage linked to a faulty CrowdStrike Falcon Sensor deployment caused widespread disruption to businesses on Windows PCs.

by Luis Rijo

Other Tags 6 Tags