The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.
A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.
Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.
Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.
Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.
