Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 20, 2024 MFA Sites: Understanding the problem and protecting your ad spend

MFA sites typically feature content that is automatically generated

These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.

by Luis Rijo

Data - Jun 20, 2024 Amazon invests 10 billion euros in Germany

Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.

by Luis Rijo

Data - Jun 20, 2024 Mozilla acquires Anonym to revolutionize privacy-preserving advertising

Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.

by Luis Rijo

Data - Jun 19, 2024 Teads launches Carbon Reduction program to help advertisers minimize campaign emissions

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

by Luis Rijo

Data - Jun 19, 2024 Microsoft Clarity and HubSpot now integrated

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

by Luis Rijo

Data - Jun 19, 2024 GA4 Update: View remarketing audience sizes directly in GA

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

by Luis Rijo

Data - Jun 19, 2024 Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

by Luis Rijo

Data - Jun 18, 2024 Apple updates App Store Age Ratings in Australia and South Korea

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

by Luis Rijo

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