Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

FTC launches probe into surveillance pricing practices of eight companies

Federal Trade Commission investigates AI-driven pricing strategies using consumer data, raising privacy concerns.

Social Featured

Kargo and TikTok partner to enhance offline sales insights for advertisers

New integration allows Kargo Commerce customers to access offline sales data in TikTok Ads Manager, improving campaign targeting and reporting.

Data Featured

Google's Privacy Sandbox APIs show promise in preserving ad performance

Recent tests of Privacy Sandbox APIs demonstrate potential to mitigate impact of third-party cookie loss on ad effectiveness.

Data Featured

Google strong Q2 2024 results driven by Search and Cloud Growth

Alphabet's Q2 2024 earnings show 14% revenue growth to $84.7B, with Google Cloud surpassing $10B quarterly revenue.

Data

Google Ads to accept licensed online gambling ads in Peru from August 2024

Google updates its Gambling and Games Policy for Peru, allowing ads from MINCETUR-licensed operators starting August 7, 2024.

Data

U.S. Copyright Office unveils new registration option for dynamic News Websites

The U.S. Copyright Office introduces GRNW, a streamlined registration process for frequently updated news websites.

Data

Dutch privacy watchdog fines Kruidvat €600,000 for Illegal tracking cookies

Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.

Data

Google shifts course on Privacy Sandbox: industry reacts with relief and refocus

Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.

Data Featured

Google unveils new path for Privacy Sandbox: user choice takes center stage

Google's Privacy Sandbox shifts focus to user choice, delaying again third-party cookie deprecation in Chrome.

Data

Italian watchdog probes Google over alleged unclear user data consent practices

Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.

Data Featured

Massive Mobile Ad Fraud Operation Konfety Uncovered by HUMAN's Satori Team

HUMAN's Satori team exposes Konfety, a large-scale mobile ad fraud scheme using evil twin apps to deceive advertisers and users.

Data Featured

Google Maps Platform slashes prices for Indian Developers, sparks industry debate

Google announces significant price cuts for Maps API in India, accepting INR payments amidst criticism from local competitors.

Data Featured

Oracle's $115M Privacy Settlement reshapes data collection landscape

Oracle reportedly agrees to pay $115 million and change data practices in a landmark privacy lawsuit settlement, impacting digital marketing.

Data

Looker Studio expands capabilities with new features and partner connectors

Looker Studio's July 2024 update enhances Google Ads integration and adds new partner connectors for Facebook Ads, Wrike, SurveyMonkey, and more.

Data

GA4 BigQuery Export enriched with Session Traffic Source Data

This article explains how Google Analytics 4's BigQuery Export update provides businesses with valuable session traffic source data to optimize marketing campaigns.

Data Featured

Global outage disrupts businesses worldwide due to Windows PC Error

A global IT outage linked to a faulty CrowdStrike Falcon Sensor deployment caused widespread disruption to businesses on Windows PCs.

Data Featured

Google URL Shortener to shut down permanently on August 25, 2025

Google announces the closure of its URL Shortener service on August 25, 2025, urging users to migrate to other alternatives.

Data

Adform revamps Tag Management experience for improved efficiency

Adform announces a major update to its tag management system within Adform FLOW, aiming to improve efficiency and user experience for advertisers.

Data

Chrome remains the dominant web browser, holding a market share of 65.158%

Cloudflare finds Chrome remains the dominant web browser at 65%.

Data

Cloudflare releases Q2 2024 Search Engine Market Share report

Cloudflare's report shows Google dominates search with 89%.

Data

Website Tracking: A guide to Google Tags based on Matt Landers' expertise

Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.

Data

Comscore releases 2024 State of Gaming Report with insights for advertisers

Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

Data Featured

Google Analytics bolsters BigQuery Export with additional UTM fields

Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.

Data

NielsenIQ expands on premise measurement for beverage alcohol brands

NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.

Data

Microsoft Clarity: Analytics for food bloggers introduced today

Microsoft Clarity's Recipe Widget helps food bloggers understand how visitors interact with recipes to improve content and potentially increase ad revenue.