Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

FTC launches operation AI Comply to combat deceptive AI claims and schemes

Federal Trade Commission announces crackdown on companies using AI hype or technology for unfair and deceptive practices.

Data Featured

Meta ends Direct Peering with Deutsche Telekom amid dispute over fees

Meta terminates direct peering with Deutsche Telekom following court ruling, raising concerns about open internet access in Germany.

Social Featured

Meta's smart glasses raise questions about the future of digital advertising

Meta's smart glasses raise privacy concerns and could revolutionize digital advertising by capturing real-world visual data.

Data Featured

WP Engine banned from WordPress.org amid escalating dispute

Matt Mullenweg announces WP Engine's ban from WordPress.org resources following public criticism and legal action.

Data

Salesforce to acquire Zoomin, enhancing AI CRM capabilities with unstructured data

Salesforce's strategic acquisition of Zoomin aims to boost AI-driven customer interactions and unstructured data management in CRM.

Data

Adjust launches TrueLink: multi-platform deep linking

Adjust unveils TrueLink, a solution for creating branded deep links across platforms to enhance mobile app engagement and ROI.

Data

Former Kubient CEO pleads guilty to accounting fraud scheme

Former Kubient CEO pleads guilty to $1.3M accounting fraud scheme involving fake AI ad fraud detection reports.

Data

Cloudflare unveils tools to give publishers control over AI scraping

New AI Audit feature allows website owners to analyze and manage how AI models access their content, with plans for a marketplace.

Data Featured

Mozilla faces criticism over new Firefox Tracking Feature

Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update.

Data Featured

Automattic sends cease-and-desist letter to WP Engine over trademark usage

Legal action unfolds as Automattic demands WP Engine halt unauthorized use of WordPress and WooCommerce trademarks.

Data

Nielsen launches advanced audiences in Australia and New Zealand

Advanced targeting solution integrates with major DSPs across Australia and New Zealand.

Data

CMA continues oversight of Google's Privacy Sandbox changes

UK competition watchdog evaluates Google's revised approach to third-party cookies and Privacy Sandbox browser updates.

Data Featured

WordPress co-founder's criticism of WP Engine leads to legal confrontation

Matt Mullenweg's remarks at WordCamp US 2024 about WP Engine's contributions to WordPress result in legal action.

Data

Google expands Privacy Sandbox: 90-day interest groups, deals, and click data

Google extends Privacy Sandbox interest group lifetime to 90 days, adds deal support and click data for improved ad targeting.

Data

WordPress co-founder's criticism of WP Engine sparks controversy in open source community

Matt Mullenweg's keynote at WordCamp US 2024 ignites debate over contributions to open source projects and hosting practices.

Data Featured

California Governor vetoes privacy bill AB 3048

Governor Newsom rejects legislation mandating opt-out settings in browsers and mobile OS, emphasizing existing options and developer autonomy

Data

Microsoft's groundbreaking deal to revive Three Mile Island for AI power

Tech giant partners with Constellation to restart iconic nuclear plant, signaling shift in energy landscape for AI development.

Data Featured

Salesforce CEO criticizes Microsoft's AI tools, touts new Agentforce latform

Marc Benioff claims customers aren't getting value from Microsoft's Copilot, promotes Salesforce's AI agents as superior alternative.

Data

Chrome and Mozilla to distrust Entrust TLS Certificates in late 2024

Major web browsers announce plans to stop trusting Entrust's public TLS certificates due to compliance concerns, impacting website security.

Data Featured

Google Tag Manager Variables

Explore built-in and user-defined variables in Google Tag Manager for enhanced web tracking and analysis.

Data

Google Ad Manager: Limited Private Auction reporting issue affects some users

Google reports minor attribution problem for some Ad Manager users, affecting limited Private Auction impressions in reporting data. Updates expected.

Data

Microsoft Clarity now essential app for marketers in HubSpot Marketplace

Microsoft Clarity integration with HubSpot recognized as crucial tool for marketers, offering enhanced user insights and streamlined workflows.

Data Featured

Zeta Global and Yahoo announce partnership for AI-powered marketing

Collaboration aims to enhance Yahoo's email marketing and audience targeting using Zeta's AI platform for improved engagement.

Data

Facebook Ads introduces new location targeting feature, expanding audience reach

Meta unveils a new option in Facebook Ads, allowing advertisers to reach users interested in specific locations, potentially doubling audience size.

Data

Chrome bolsters security with upgraded safety check and permissions control

Google's Chrome browser introduces improved Safety Check, easier notification management, and one-time permissions for enhanced user security.