Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Dec 09, 2025 Nielsen audience segments arrive in Amazon DSP and Marketing Cloud

Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.

by Luis Rijo

Data - Dec 09, 2025 Google launches Data Manager API to centralize first-party data uploads

Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.

by Luis Rijo

Data - Dec 07, 2025 AdClarity adds click-through rate benchmarking to ad intelligence platform

BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.

by Luis Rijo

Data - Dec 07, 2025 Looker Studio updates filters, charts, and connectors in November releases

Modern timeline chart in Looker Studio showing presidential terms with customizable bars and grid

Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.

by Luis Rijo

Data - Dec 07, 2025 Meta removes 134 million scam ads in 2025 amid expanding fraud crisis

Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.

by Luis Rijo

Data - Dec 07, 2025 Bombora audiences reach Reddit's 116 million daily users for B2B targeting

Bombora B2B audience targeting categories including marketing, technology, and healthcare sectors

Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.

by Luis Rijo

Display - Dec 07, 2025 Marketers plan email resurgence amid AI adoption and podcast growth

Email marketing reinvestment planned by 65% of surveyed organizations for 2026 strategic priorities

Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.

by Luis Rijo

Data - Dec 07, 2025 Amazon CEO Andy Jassy on persistence: seeing projects through makes the difference

Amazon CEO Andy Jassy discusses the importance of resilience and controlling controllable factors during AWS's uncertain early development period in December 2025.

by Luis Rijo

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