Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

EDPB offers clarity on EU-U.S. Data Privacy Framework

The European Data Protection Board clarifies the EU-U.S. Data Privacy Framework for European individuals with a FAQ explaining their rights and complaint procedures.

Data

EDPB recommends DPAs as AI market surveillance authorities

The European Data Protection Board (EDPB) recommends designating Data Protection Authorities (DPAs) as the main AI oversight body for high-risk systems and potentially others.

Data Featured

Google releases First-Party Mode for Google Tag Manager

Google's new "First-Party Mode" for Google Tag Manager allows website owners to host tracking scripts on their own domain for potentially better data security and privacy, but raises concerns about user control and motives.

Data

Google updates policies on Ads in Private Messaging and Personalized Advertising

Google updated its AdSense and AdMob policies to prohibit ads in private messaging and standardize personalized advertising regulations.

Data Featured

Apple soars for User Privacy with Whimsical Trackers Beware Ad

Apple's whimsical Trackers Beware ad highlights enhanced privacy features in Safari's Private Browsing 2.0, contrasting with their rejection of Google's Topics API for user privacy concerns.

Data Featured

Apple locks horns with Google over Privacy in Web Tracking

Apple rejects Google's Topics API for web tracking, citing privacy concerns over user browsing history exposure.

Data Featured

Safari unveils Private Browsing 2.0: Enhanced security for user privacy

Apple's WebKit team introduces Private Browsing 2.0 for Safari, offering advanced protection against cross-site tracking and fingerprinting. New and improved privacy features to become available in Safari 17's enhanced Private Browsing mode.

Data

Google Ads API to standardize Page Size across all Versions from August

Google announces removal of custom page_size setting in GoogleAdsService.Search requests, standardizing to 10,000 rows per page.

Data

Understanding Google Analytics 4 BigQuery event ordering changes for Web Properties

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

Video

Attention in Advertising: New study challenges conventional wisdom

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

Data Featured

Google Analytics 4 recommended events for enhanced tracking

GA4 has a wide array of recommended events to improve data collection and reporting across various business verticals.

Data Featured

A guide for developers navigating the end of third-party cookies in Chrome

PSAT helps developers analyze and debug potential issues arising from the deprecation of third-party cookies in Chrome.

Data

Amazon Q Apps: build your own AI-powered apps

Amazon announced the general availability of Amazon Q Apps, a no-code solution for building generative AI-powered applications within its enterprise assistant tool, Amazon Q Business.

Data Featured

NielsenIQ integrates Consumer and Retail Data for deeper consumer insights

New NIQ Discover Platform Combines Retail & Consumer Data for Holistic View. Now live in all 23 NIQ panel markets across North America, Europe, Asia, Pacific, South Africa and Latin America.

Data Featured

Decoding Cookie Consent: a look at noyb's report

New report analyzes Cookie Banner Requirements across Europe.

Data

Looker Studio gains new features and partners in July 2024 update

Looker Studio expands functionality with Gemini integration and Partner Connectors.

Data

The Internet Architecture Board seeks input on AI data control mechanisms

Opting out of AI training data: IAB workshop seeks solutions.

Data Featured

Stripe increases Fee 40% with plan deprecation

Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.

Data

Slow Looker? 20 articles on performance optimization

Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

Data

Transparency in AI: Can Google address publisher concerns over training data?

A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

Data Featured

Privacy Sandbox testing reveals challenges for publishers in a cookieless future

Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

Data Featured

Criteo's testing of Google's Privacy Sandbox raises concerns about publisher revenue

Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.

Data

Adform now supports Global Privacy Control Signals in Browsers

Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.

Data Featured

Report: Social media Invalid Traffic (IVT) on the rise

A new report suggests social media platforms like Facebook and TikTok may be struggling with invalid traffic, potentially impacting advertisers.

Social

TikTok unveils new Privacy Controls and Ad Transparency features

TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.