Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

WordPress market share stagnates

Industry leaders discuss marketing collaborations and user experience improvements to reinvigorate WordPress adoption.

Data Featured

Chrome's Related Website Sets feature raises privacy concerns

Research shows users struggle to identify related sites, potentially enabling cross-site tracking in Chrome despite third-party cookie deprecation.

Data

Google invests $850 Million in new Latin American data center in Uruguay

Google announces construction of its second data center in Latin America, focusing on connectivity and economic development.

Data

Automattic's ambitious plan to run Tumblr on WordPress backend

Automattic unveils project to migrate Tumblr's backend to WordPress, aiming to enhance efficiency and feature sharing between platforms.

Data

Vivaldi browser 6.9 update enhances Tab Management and User Experience

Vivaldi's latest update introduces tab renaming, improved synced tabs view, and drag-and-drop downloads, enhancing user productivity.

Data Featured

Reddit launches a Custom Audience API

Reddit launches Custom Audience API with CDP partners, offering advertisers advanced targeting and retargeting options for improved campaign performance.

Data

App Store announces global price and tax updates for digital products

App Store revises pricing and taxation for digital goods across multiple countries, affecting developers and consumers alike.

Data Featured

GA4 enhances reporting with Row Plotting in Line Charts

Google Analytics 4 users gain powerful new data visualization capabilities with the introduction of row plotting in line charts.

Data Featured

YouTube auto-tagging to be enabled by default for DV360

New trafficking updates to affect digital advertisers in September 2024.

Data Featured

Google to roll out Enhanced Attribution across Marketing Platform

Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.

Data

Meta unveils RETINAS: server fleet sustainability metrics

Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.

Data

Google unveils custom Gems and Imagen 3 for enhanced AI interactions

Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.

Data

InfoSum and Choreograph collaborate to enhance data-driven advertising

InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.

Data

Google Tag Manager introduces new Consent Mode Override Setting

Google Tag Manager's latest update includes a 'Set consent mode override' feature, enhancing user privacy controls.

Data

Circana expands media measurement capabilities with strategic acquisitions

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

Data Featured

Google launches new tools to enhance first-party data management

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

Data Featured

GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

Data

Nielsen expands YouTube CTV measurement in Australia with deduplication

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

Video Featured

Google Ads quietly adds YouTube creator-based audience targeting feature

Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.

Data Featured

Apple's Glowtime event: iPhone 16 launch set for September 9, 2024

Apple announces "Glowtime" event for September 9, 2024. New iPhone 16 expected alongside other product reveals.

Data Featured

Dutch DPA fines Uber €290 Million for unlawful data transfers to US

Dutch Data Protection Authority imposes massive fine on Uber for transferring European drivers' data to US without adequate safeguards.

Data Featured

Mark Nottingham calls for revitalization of web feeds technology

Internet standards expert Mark Nottingham outlines challenges and opportunities for improving RSS and Atom web feeds.

Data

Baidu blocks Google and Bing from indexing Baike content amid AI data demands

Chinese tech giant Baidu restricts access to its online encyclopedia, highlighting growing competition for AI training data.

Data Featured

Belgian Data Protection Authority fines telecom company €100,000 for GDPR breach

Belgian DPA imposes €100,000 fine on telecom company for 14-month delay in responding to customer's data access request.

Data Featured

New Google-CloudVertexBot

Google adds Google-CloudVertexBot to its crawler lineup, aiding site owners in Vertex AI Agent creation