Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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ACR data integration boosts TV ad targeting for The Trade Desk users

Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.

Data

Google Analytics 4 enhances session tracking for ad manager-linked properties

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

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Google releases Step-by-Step Video Guide for adding Google Tag

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.

Data

Tech Leaders Converge for ADVANCE: Smartly's Flagship Advertising Event in NYC

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.

Data

AudienceProject unveils enhanced interface for improved campaign management

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.

Data

Looker Studio enhances Pivot Tables, adds 12 new partner connectors

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.

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Meta unveils consolidated data access renewal process for developers

Meta announces a streamlined annual assessment for developers, consolidating multiple processes into one efficient system.

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Apple announces significant changes to Browser Choice Screen for EU Users

Apple unveils updates to browser choice screen, default apps, and app deletion options for EU users, set to roll out by year-end.

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Google Ads API streamlines conversion adjustment process for advertisers

Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.

Data

Microsoft unveils enhanced A/B testing tools for SEO with IndexNow integration

Microsoft's latest update combines IndexNow with Clarity for improved A/B testing in SEO, offering faster indexing and deeper insights.

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Google Trends Tutorial: New insights into search behavior and topic comparison

Google's latest tutorial unveils advanced features for comparing search terms and topics across platforms.

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IAB launches diligence platform to streamline digital ad privacy compliance

New IAB Diligence Platform addresses growing privacy regulations in digital advertising, offering standardized compliance tools.

Data

Google unveils AI-Powered Pixel 9, Watch 3, and Buds Pro 2 at Made by Google 2024

Google announces new AI-driven devices including Pixel 9 phones, Pixel Watch 3, and Pixel Buds Pro 2 with enhanced Gemini integration.

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Microsoft Clarity unveils User Intent Metrics

Clarity introduces User Intent feature, categorizing visitors to provide deeper insights into web traffic quality and engagement levels.

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IAB Europe unveils OpenGHG

IAB Europe launches beta test of OpenGHG, a tool to estimate greenhouse gas emissions from digital advertising campaigns.

Data

Salesforce integrates Tableau Pulse AI Insights into CRM for enhanced analytics

Salesforce launches Pulse for Salesforce, bringing AI-powered analytics from Tableau directly into CRM workflows.

Data

California to introduce Digital Driver's Licenses in Apple Wallet

California DMV partners with Apple to offer digital driver's licenses and state IDs in Apple Wallet, enhancing security and convenience.

Data

EU Digital Services Act brings new requirements for app store developers

Apple announces crucial deadlines for app developers to comply with EU Digital Services Act on the App Store.

Data

Nielsen and Innovid partner to streamline cross-media ad measurement

Collaboration aims to simplify workflow and enhance coverage in digital advertising measurement across TV and streaming platforms.

Data Featured

Microsoft Clarity launches SDK for Jetpack Compose, enhancing mobile app analytics

New Clarity Compose SDK offers advanced user behavior insights for Android apps built with Jetpack Compose, expanding analytics capabilities.

Data

Adobe unveils AI-powered B2B marketing solution

New Adobe Journey Optimizer B2B Edition uses generative AI to identify and personalize experiences for complex B2B sales cycles.

Data

Looker unveils comprehensive guide on hosting options

New resource helps organizations choose between Looker-hosted and customer-hosted deployments for data analytics.

Data Featured

Apple revises App Store rules for EU: external purchase links expanded

Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.

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Effectv unveils new TV Ad Solutions for 2024 political campaigns

Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.

Data

Looker Studio enhances Bin Calculated Field type with new formatting options

Looker Studio introduces three new formatting options for Bin calculated fields, improving data visualization and analysis capabilities.