Announcement

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles
Data   -   Dec 03, 2025 Marketers drown in data yet struggle to measure campaign impact, report finds
Chart showing 72% of in-house marketers and 55% of agencies struggle to turn data into insights

Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.

by Luis Rijo
Data   -   Dec 03, 2025 Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
Check My Ads challenges regulators on DMA-GDPR enforcement for advertising

Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.

by Luis Rijo
Data   -   Dec 01, 2025 Google expands custom segments availability for Display campaigns
Google expands custom segments availability for Display campaigns

Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.

by Luis Rijo
Data   -   Nov 30, 2025 Intuit SMB audiences arrive on The Trade Desk DSP
Intuit SMB audiences arrive on The Trade Desk DSP

Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.

by Luis Rijo
Data   -   Nov 30, 2025 Meta settles shareholder lawsuit for $190 million over privacy failures
Meta settles shareholder lawsuit for $190 million over privacy failures

Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.

by Luis Rijo
Data   -   Nov 30, 2025 Spain's AENA receives €1.8 million fine for airport facial recognition failures
Spain's AENA receives €1.8 million fine for airport facial recognition failures

Spain's data protection authority imposes significant penalties after finding critical gaps in impact assessments for biometric passenger identification system.

by Luis Rijo
Data   -   Nov 30, 2025 European advertisers lack addressability expertise despite growing adoption
European advertisers lack addressability expertise despite growing adoption

IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets.

by Luis Rijo
AI   -   Nov 30, 2025 OnAudience integrates AI audience builder with Amazon DSP
OnAudience integrates AI audience builder with Amazon DSP

UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

by Luis Rijo
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Your link has expired. Please request a new one.
Great! You've successfully signed up.
Great! You've successfully signed up.
Welcome back! You've successfully signed in.
Success! You now have access to additional content.