Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Google unveils new chrome extension to simplify enhanced conversions setup

Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.

Data Featured

AudienceProject pioneers YouTube Cross-Media Measurement

AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.

Data

Azerion and Captify Partner to Boost Search Intelligence in France and Italy

Digital advertising giants Azerion and Captify join forces to enhance cookieless audience targeting in European markets.

Data

DoubleVerify unveils trends in Made for Advertising sites content patterns

New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.

Data

Cloudflare reveals extensive AI bot activity across the internet

New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.

Data

Similarweb acquires 42matters, hoosting app intelligence capabilities

Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.

Data Featured

Grindr fined 65 million kroner for sharing sensitive user data

A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

Data

Zeta launches AI-powered economic index to track US consumer trends

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

Data Featured

GA4 unveils AI-Powered Insights

Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

Data Featured

Google Analytics unveils Tag Diagnostics Tool to enhance data accuracy

New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.

Data

Pixalate unveils May 2024 Global Mobile Publisher Trust Index Rankings

WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.

Data

IAB Tech Lab releases final analysis of Privacy Sandbox fit gaps

The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.

Social Featured

Sprinklr expands partnership with Snapchat to empower brands on public profiles

Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.

Data

Finance apps see explosive growth with 119% revenue increase year-over-year

A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

Data

Avast banned from selling user browsing data for advertising purposes

The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices.

Data Featured

Cloudflare introduces a feature to block AI Scrapers and Crawlers

Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.

Data

Google Translate adds support for 110 new languages

Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.

Data Featured

Nielsen brings deduplicated YouTube CTV measurement to the UK

Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.

Data

IAS expands measurement solutions for Microsoft Advertising Network

Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

Data

Google expands AI Tools for Students and Teachers

Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

Data

Apple updates iOS and iPadOS to comply with EU Digital Markets Act

Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.

Social

Meta AI Arrives in India

Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

Data

India makes strides in combating Ad Fraud: DV reports 36% reduction

The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

Video Featured

Google Ads introduces Cross-Media Reach measurement

Google yesterday launched a new tool in Google Ads called Cross-Media Reach Measurement that helps advertisers understand how many people saw their video ads and how often across YouTube and traditional TV (in some regions).

Data

Signal IQ: Amazon's response for cookieless future

As cookies disappear, Amazon Ads offers solutions for a privacy-focused future. Ad Relevance targets ads using browsing behavior & AI, while Signal IQ helps publishers measure ad identifier performance.