Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google addresses temporary Audience Insights outage

Google's AdsLiaison confirms Audience Insights bug affecting some accounts.

Data

New Consent Parser Tool simplifies Data Consent Management

Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.

Data

Amazon Ads launches Export API

New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.

Data

Looker Studio enhances reporting with Gemini AI-Powered features

New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.

Data

IAS and Pinterest launch Total Media Quality measurement for advertisers

New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

Data

Google announces major reporting updates for DV360 and CM360

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

Data

Google Flights data reveals 2024 holiday travel trends

New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.

Data

Magnite enhances Control Center with Audience Targeting and Premium Ad Tools

Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.

Data

IAB Tech Lab launches Privacy Taxonomy to standardize data management

New framework aims to simplify data privacy compliance for businesses in the digital advertising industry.

Data

Cloudflare unveils new dashboard for tracking TCP connection anomalies

Cloudflare launches a real-time dashboard on Radar to monitor TCP resets and timeouts, offering insights into network behaviors.

Data

DoubleVerify launches AI-powered brand safety tool for Meta advertisers

New Inflammatory Politics and News category helps brands avoid controversial content on Meta platforms using AI analysis.

Data

HUMAN and Opera Ads join forces to combat CTV Ad Fraud

HUMAN Security integrates pre-bid detection into Opera Ads, enhancing CTV advertising security and integrity at scale.

Video Featured

German Court rules on GDPR compliance for dashcam recordings

Administrative Court decision outlines data protection requirements for filming public roads, impacting dashcam users.

Data

Zeta Economic Index shows resilient US Consumer amid economic uncertainty

AI-powered Zeta Economic Index reveals modest growth in August, highlighting consumer adaptability in challenging times.

Data Featured

Google Analytics updates data analysis and reporting

New features in Google Analytics improve visualization, anomaly detection, and transaction tracking for better insights.

Data Featured

Oracle's $115 Million Privacy Settlement: What consumers need to know

A class action katz-lacabe et al v. oracle america, inc. lawsuit against Oracle over data collection practices has resulted in a $115 million settlement. Here are the key details.

Data Featured

Meta challenges EDPB's opinion on 'Consent or Pay' model

Meta sues EDPB over Opinion 08/2024, citing violations of EU law and fundamental rights.

Data

Open Source faces economic challenges

Recent analyses highlight concerns about the sustainability of open source software development and its economic impact.

Data Featured

WordPress market share stagnates

Industry leaders discuss marketing collaborations and user experience improvements to reinvigorate WordPress adoption.

Data Featured

Chrome's Related Website Sets feature raises privacy concerns

Research shows users struggle to identify related sites, potentially enabling cross-site tracking in Chrome despite third-party cookie deprecation.

Data

Google invests $850 Million in new Latin American data center in Uruguay

Google announces construction of its second data center in Latin America, focusing on connectivity and economic development.

Data

Automattic's ambitious plan to run Tumblr on WordPress backend

Automattic unveils project to migrate Tumblr's backend to WordPress, aiming to enhance efficiency and feature sharing between platforms.

Data

Vivaldi browser 6.9 update enhances Tab Management and User Experience

Vivaldi's latest update introduces tab renaming, improved synced tabs view, and drag-and-drop downloads, enhancing user productivity.

Data Featured

Reddit launches a Custom Audience API

Reddit launches Custom Audience API with CDP partners, offering advertisers advanced targeting and retargeting options for improved campaign performance.

Data

App Store announces global price and tax updates for digital products

App Store revises pricing and taxation for digital goods across multiple countries, affecting developers and consumers alike.