Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google AdMob revamps User Activity Report metrics for enhanced clarity

Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.

Data Featured

Google Ads API v17_1 release brings new features for advertisers

Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.

Data Featured

Meta to deprecate over 100 unique metrics from Ads Insights API on October 30

Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.

Data

Google enhances smart home devices with Gemini AI technology

Google integrates Gemini AI models into Nest cameras and Google Home, improving functionality and user experience.

Data

Dutch DPA warns of data breach risks from AI Chatbot use in workplaces

Dutch Data Protection Authority alerts organizations to potential data breaches caused by employee use of AI chatbots in professional settings.

Data

Comscore reports Q2 2024 results: revenue down

Comscore's Q2 2024 earnings show revenue decline and adjusted EBITDA drop amid ongoing industry challenges.

Data

Similarweb reports Q2 2024 results, raises full-year guidance

Digital intelligence company Similarweb sees accelerating revenue growth and profitability in Q2, acquires app analytics firm 42matters.

Search

Microsoft Advertising unveils major updates to Performance Max and Ad Tools

Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.

Data Featured

Google Trends unveils redesigned Trending Now page with enhanced features

Google Trends introduces a revamped 'Trending Now' interface, offering improved filtering options and expanded keyword data.

Data

GDPR Report: €4.2B in fines, 72% awareness, 6,680 enforcement actions

EU Commission's 2nd GDPR report reveals €4.2B in fines, 72% public awareness, and 6,680 enforcement actions since 2018.

Data Featured

The Trade Desk CEO Jeff Green Analyzes Google's Latest Cookie Policy Shift

Jeff Green shares insights on Google's third-party cookie delay, discussing implications for advertisers and publishers.

Search Featured

WordPress.com partners with Perplexity AI for enhanced content discovery

New collaboration aims to increase visibility and potential revenue for WordPress.com publishers through AI-powered search.

Data

Content creation framework unveiled: Solving the what to post dilemma

New content strategy guide offers systematic approach to generating ideas and structuring posts for social media and blogs.

Data Featured

Google Ads suffers major outage, exposing competitor data to some advertisers

Google Ads experiences significant reporting glitch, revealing sensitive competitor information and disrupting key features for advertisers.

Retail Featured

Salesforce to acquire PredictSpring, enhancing omnichannel retail capabilities

Salesforce's acquisition of PredictSpring aims to unify digital and physical retail experiences through advanced POS technology.

Data

Six U.S. States added to global privacy platform amid evolving regulations

IAB Tech Lab expands GPP coverage with new state sections for Delaware, Iowa, Nebraska, New Hampshire, New Jersey, and Tennessee.

Data

Dun & Bradstreet Q2 2024 results: revenue up 3.9%, showcasing B2B data strength

D&B's Q2 earnings highlight its crucial role in B2B marketing, leveraging Eyeota acquisition and data segments.

Data

Privacy advocate sues Hamburg DPA over 'Pay or OK' consent banner decision

noyb files lawsuit against Hamburg data protection authority for approving DER SPIEGEL's controversial consent practices.

Data

Apple's Q3 2024: record revenue, AI focus, and services growth

Apple reports Q3 2024 results with record revenue, emphasis on AI development, and strong services growth.

Data Featured

Top websites increasingly block AI Web Crawlers

New data shows over 35% of leading sites now block GPTBot, with varied blocking rates for other AI crawlers.

Data

Apple updates App Store review guidelines, clarifies rules for emulators

Apple revises App Store guidelines, allowing PC emulator apps to offer game downloads and clarifying rules for developers.

Data

Back-to-school spending expected to hit record highs in 2024, Walmart reports

Walmart's 2024 back-to-school insights reveal record spending projections and shifting consumer behaviors amidst economic concerns.

Data Featured

Privacy watchdog noyb reports major victories in 2023 annual report

noyb's 2023 Annual Report highlights significant fines against tech giants and new privacy complaints.

Data Featured

Google announces deprecation of SDF files v6

Google's deprecation of SDF v6 impacts advertisers. Learn about the timeline, migration process, and implications for Display & Video 360 users.

Social Featured

Zuckerberg unveils Meta's AI-driven vision for the next decade

Meta CEO outlines ambitious plans for AI integration across platforms, open-source development, and metaverse technologies.