Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

IVT: LinkedIn Ads integrates HUMAN

HUMAN has identified less than 1% of impressions on LinkedIn and its publisher network (including CTV) as invalid traffic.

Data

GA4: sending reports with schedule email and recipient lists

Updated Functionality for Distributing Reports to Teams

Video

YouTube for iOS to ask users for permission to track activity for personalized ads

Changes Align with Apple's App Tracking Transparency (ATT) Policy, launched in 2021.

Video Featured

Cloudflare Stream introduces automatic captions powered by AI

Effortless caption generation for on-demand videos and live stream recordings.

Data

Shailin Dhar examines Ad Fraud Research

He explores the mechanics, economics, and processes behind opaque practices within the media, technology, and telecommunications sectors.

Data

MFA Sites: Understanding the problem and protecting your ad spend

These websites prioritize ad revenue over user experience, often employing low-quality content and intrusive advertising tactics.

Data

Amazon invests 10 billion euros in Germany

Amazon yesterday announced a significant investment of 10 billion euros in Germany to further expand its logistics network and cloud infrastructure in the country.

Data Featured

Mozilla acquires Anonym to revolutionize privacy-preserving advertising

Mozilla this week announced the acquisition of Anonym, a company pioneering privacy-preserving advertising technologies.

Data Featured

Teads launches Carbon Reduction program to help advertisers minimize campaign emissions

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

Data Featured

Microsoft Clarity and HubSpot now integrated

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

Data Featured

GA4 Update: View remarketing audience sizes directly in GA

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

Data Featured

Oracle to shut down advertising products and services by September 2024

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

Data

Apple updates App Store Age Ratings in Australia and South Korea

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

Data

DoubleVerify launches Transparency Center to boost industry education

DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.

Data

Meta opens Threads API to all developers

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

Data

Ad Fraud on the rise: Gen AI makes schemes more sophisticated

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

Data

Facebook deprecates Additional Page Insights API Metrics

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

Data Featured

IAS expands Brand Safety Measurement to Performance Max and Demand Gen

This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.

Data

FTC sues Adobe: Cancellation headaches and hidden fees alleged

The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.

Data

Microsoft Clarity's Copilot now analyzes mobile app user behavior

New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.

Social Featured

Sprinklr now offers integrated Reddit listening, advertising & analytics

Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.

Data Featured

Google Tag Manager introduces container quality status bar for easier tag management

Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

Data

European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

Display Featured

Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

Data Featured

Apple introduces AdAttributionKit, a new framework for measuring app install

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.