Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Gulf of America appears in Google Maps following government database update

Geographic Names Information System changes Gulf of Mexico designation to Gulf of America in U.S. territory digital maps.

Data

Emetriq partners with AudienceProject to validate targeting data precision

European measurement specialist to verify sociodemographic audience segments for enhanced campaign performance.

Data

Campaign Manager 360 adds Netflix ads integration and TV measurement tools

New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

Data

Cloudflare integrates Content Credentials to preserve digital content authenticity

First major CDN implements C2PA provenance standard for image metadata preservation across its network services.

Data

Belgian data protection case moves forward against DPG Media

Belgian DPA confirms noyb's right to represent individuals in complaints about news websites' cookie practices

Data

TransUnion partnership enables Viant to match 95% of US adult identities

Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

Data

Adsquare extends store visit tracking to Austria and Switzerland

Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.

Data

W3C introduces new standard for digital identity verification

World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.

Data

IAB Tech Lab releases Content Taxonomy mapping

New mapping enables upgrade from Content 1.0 to 2.0, addressing decade-old taxonomy issues in digital advertising industry.

Data

European consent messages get flexible country controls in Adsense update

Google updates AdSense privacy controls with country-specific consent message options for European publishers.

Data

EU court orders Irish data watchdog to investigate Meta privacy complaint

General Court rules Irish DPC must examine noyb's 2018 complaint over Meta's handling of sensitive user data.

Display

Digital advertising is quietly reshaping the U.S. economy

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

Data

IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

Data

GDPR enforcement data shows low fine rates across European authorities

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023

Data

NIQ expands consumer panel to 250,000 participants for enhanced market insights

NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.

Data Featured

Google opens Meridian marketing mix model

Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.

Data

Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels

Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.

Display

LiveRamp powers first casino media network with Mohegan

Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.

Data Featured

First-party data becomes crucial for business growth in 2025

New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.

Data

UK data watchdog allows 'consent or pay' model for online publishers

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

Data

Meta simplifies Instagram and marketing API integrations

Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.

Data

DV360: New tools for privacy-focused advertising

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

Data

EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

Data

Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

Data

Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.