Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings

Apple details privacy measures for Siri following class action settlement over voice recording allegations.

Data

Looker Studio expands data visualization capabilities with enhanced field limits

Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.

Data

Roku launches data platform to enhance tv streaming measurement

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

Data

German court rules job rejection reasons are not personal data under GDPR

Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.

Data

Shopify to block ScriptTag functionality for checkout pages starting February 2025

Major changes announced for Shopify app developers as platform deprecates ScriptTag functionality on Thank You and Order Status pages.

Data

EU court orders commission to pay damages over Meta data transfer breach

Court rules EU commission violated data protection laws by enabling user data transfer to Meta through Facebook login feature.

Data

Department of Justice opposes Google's remedies arguments in Epic antitrust case

DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.

Data

Ad tech firms integrate telco-powered consent system for audience targeting

Utiq announces partnerships with 11 supply-side platforms as the advertising industry moves towards first-party data solutions in 2025.

Data

Meta releases LTVision: A new approach to customer lifetime value prediction

Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.

Data Featured

Building experimentation muscle strengthens marketing effectiveness, says Google

Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.

Data

Surge in VPN sign-ups as states enforce age verification for adult websites

Proton reports massive increase in VPN registrations from US states following new adult content verification requirements.

Data

Apple to pay $95 million settlement over unauthorized Siri recordings class action

Users alleged that iPhones and other Apple devices recorded private conversations without consent between 2014-2024.

Data Featured

Google unifies Tag Assistant tools after user feedback

Google merges Tag Assistant Legacy and Companion into a single extension, responding to user demands for simplified debugging.

Data

Cloudflare releases open source tool for HTTP/3 protocol testing and debugging

New command line tool and library aims to improve testing capabilities for HTTP/3 implementations and network protocols.

Data

Google Analytics expands core scoping features from one to three dimensions

Major update to Google Analytics introduces user and event scoping alongside session tracking to enhance data attribution.

Data Featured

PayPal's Honey faces class action lawsuit over affiliate commission practices

Content creators file lawsuit against PayPal's Honey browser extension for allegedly diverting affiliate commissions through cookie manipulation.

Data

Rise of faceless marketing raises concerns over authenticity

A new trend in digital marketing emphasizes anonymity and raises questions about trust.

Data

Google introduces cross-campaign brand metrics tracking system for advertisers

New Brand Report feature provides consolidated reach and frequency data across advertising campaigns with technical improvements.

Data

PPC Land's 2024 Top Stories Revealed

PPC Land's most-read articles show privacy, platform changes and regulatory matters dominate reader interest in 2024.

Data

Amazon releases exclusive reach measurement for streaming TV inventory

New reporting feature enables advertisers to analyze unique audience reach across Amazon's streaming TV channels like Twitch and Prime Video.

Data

Global mobile operating systems divide follows geographic lines, traffic analysis reveals

A comprehensive analysis of worldwide iOS and Android traffic distribution shows stark regional variations in mobile OS adoption.

Data

ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

Data

VW software subsidiary exposes data of 800,000 electric vehicles

Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe

Display Featured

Swiss media houses join Google News Showcase amid market concentration concerns

Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.

Data

Understanding AdSense Ad Serving Limits

An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.