Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

iSpot unveils attribution solution for rapid performance tracking

Real-time TV advertising measurement aims to democratize performance data.

Data

Google Analytics introduces annotations feature to enhance data context

New functionality allows teams to document data fluctuations and campaign impacts directly within reports.

Data

Performance marketing basics remain challenging despite AI advances

Digital marketing fundamentals continue to be overlooked while new technologies gain attention.

Data

Advocate General sides with WhatsApp in landmark EDPB accountability case

Crucial ruling could reshape how data protection decisions can be challenged across the EU.

Data

Proton VPN and Vivaldi browser form strategic privacy partnership

Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.

Data

Utiq's Adobe integration enhances advertising performance across browsers

Data-driven advertising solution delivers significant improvements in non-Chrome environments.

Data

Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.

Data

Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.

Data

Marketing measurement methods: Combining approaches for optimal results

Advanced analytics can help marketers navigate fragmented data landscapes.

Data

Google updates crawler verification processes with daily IP range refreshes

Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.

Data

Adform launches new campaign planning tool for digital advertisers

New platform aims to streamline workflow between planning and campaign activation.

Video

Google to leverage IP addresses for CTV advertising

How new policy changes will impact household targeting across connected TV platforms.

Data

Microsoft Clarity expands Google Ads metrics

Enhanced analytics platform bridges behavioral insights with detailed advertising data.

Data

Publicis to acquire Lotame

The acquisition strengthens Publicis' position in identity-driven marketing with extensive global reach.

Data

Viant acquires Lockr to enhance first-party data capabilities

Acquisition aims to streamline first-party data integration for publishers amid identity challenges.

Data

Meta confronts EU watchdog on "beyond the law" compliance demands

European Commission scrutiny goes deeper than written rules according to Meta's DMA report.

Data Featured

The attribution illusion

Half of marketers use a flawed model that's costing them profits, while better alternatives remain underutilized.

Data

Google tag now leverages service workers to enhance data collection

Service workers improve measurement reliability and data tracking for websites using Google Tag Manager.

Data

German court ruling clarifies standards for GDPR compensation claims

New judgment establishes that unsolicited marketing emails without data control loss or justified fear do not warrant compensation under GDPR Article 82.

Data

Adobe launches data collaboration tool for privacy-first advertising

New platform enables advertisers and publishers to work with first-party data as industry moves away from third-party cookies.

Data

Google AdMob launches new eCPM benchmarking tool for app publishers

New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.

Data

AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

Data

Utiq partners with Onetag to enhance privacy-first advertising

New partnership enables deterministic targeting without third-party cookies across European markets.

Data Featured

Google Chrome introduces IP address protection for private browsing

Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.

AI

EU scraps privacy and AI liability rules as Commission unveils 2025 work plan

The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.