Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 02, 2026 Google expands tag gateway reach with Akamai CDN integration

Google tag gateway routes measurement through advertiser domains via Akamai, Cloudflare, and GCP CDNs.

Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.

by Luis Rijo

Data - Feb 01, 2026 CMOs say they trust agencies but still switch them anyway

Handshake dissolving into fragments symbolizing agency-client trust paradox and constant switching

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

by Luis Rijo

Data - Feb 01, 2026 French marketing trade group urges hybrid measurement as cookie-free tracking falters

Puzzle pieces with marketing channel icons converging into unified hybrid measurement framework

Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.

by Luis Rijo

Data - Jan 31, 2026 Vivaldi 7.8 ships advanced tab tiling while major browsers chase AI

Vivaldi 7.8 tab menu showing domain restriction option for pinned tabs

Vivaldi Technologies released version 7.8 on January 29 with drag-and-drop tab tiling and pinned tab restrictions, rejecting AI assistants while Chrome, Edge integrate AI features.

by Luis Rijo

Data - Jan 29, 2026 Azerion adds GDR's location-based data to Hawk DSP without cookies

Geo-demographic targeting visualized: location pins over European city map show privacy-first advertising

Azerion today integrated Global Data Resources into Hawk DSP, enabling privacy-first geo-demographic targeting across 13 European markets without cookies or IDs.

by Luis Rijo

Data - Jan 28, 2026 Google Analytics quietly worked its way back into advertisers' good graces

Eleanor Stribling discusses Google Analytics improvements on Ads Decoded podcast, January 28, 2026

Google Analytics product manager discusses platform's year-long rehabilitation effort through AI features, budget tools and easier interfaces after rocky GA4 transition.

by Luis Rijo

Data - Jan 28, 2026 MGID and Marfeel celebrate one year of turning data into publisher revenue

Analytics partnership delivers 8-figure revenue gains as MGID+ platform reaches one-year milestone, helping publishers navigate monetization challenges across content.

by Luis Rijo

Audio - Jan 28, 2026 Google seeks approval for $68 million voice assistant privacy settlement

Google seeks court approval for $68M settlement resolving claims Assistant devices recorded private conversations without consent since 2016.

by Luis Rijo

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