Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

IAB Tech Lab publishes comprehensive ID-Less Solutions guidance

IAB Technology Laboratory releases final version of privacy-focused advertising framework addressing cookie deprecation challenges.

Data

AppsFlyer launches AI-powered MCP to streamline marketing data access

Mobile measurement company introduces Model Context Protocol tool for faster campaign optimization through natural language queries.

Data

Media fragmentation demands new budget allocation strategies

AudienceProject analysis reveals younger audiences abandon traditional channels for gaming and streaming platforms.

Data

Utiq secures publisher partnerships for UK market launch

Major telecommunications-backed advertising technology company forms agreements with Bauer Media Group, Immediate, and Netmums as industry seeks privacy-compliant solutions.

Data

Wikipedia challenges UK Online Safety Act categorization rules

Nonprofit organization files legal challenge to protect volunteer editors from extensive verification requirements under new regulations.

Data

Microsoft Clarity introduces trends feature with line graphs

Visualization tool helps marketers track data changes over 30-day periods for improved analytics.

Data

Privacy advocates file GDPR complaints against major Chinese tech platforms

Three companies fail to provide required data access, violating fundamental European privacy rights.

Data

Beeper announces major security upgrade and premium tier launch

Multi-network messaging service introduces on-device connections and paid features starting at $9.99 monthly.

Data

Prescient AI unveils first fundamentally new marketing mix model since 1960s

Miami company claims breakthrough in media measurement with proprietary forecasting technology built from scratch.

Data

TikTok granted permission to challenge €530m Irish data protection fine

Irish High Court allows social media giant to pursue legal review of record penalty for data transfers to China.

Data

European data watchdog issues blockchain processing guidelines

New EDPB framework establishes data protection requirements for blockchain technology as adoption grows across marketing and business sectors.

Data

IAB Tech Lab releases PAIR 1.1 protocol to simplify encrypted data matching

New version clarifies encoding standards and introduces Open PAIR prebid module for broader industry adoption.

Data

Denmark sets precedent with early AI Act implementation legislation

Denmark has established three authorities to oversee AI regulation compliance ahead of August 2025 deadline.

Data

Irish privacy group urges DMA action against Amazon consent violations

The Irish Council for Civil Liberties demands immediate enforcement against Amazon's data sharing practices that undermine GDPR protections across its platform ecosystem.

Data

End of cookies is a myth: real change lies elsewhere in digital advertising

Alternative identity solutions gain traction as Google's cookie delays highlight industry dependency.

Data

Ahrefs Web Analytics receives Google Tag Manager template approval

Google Tag Manager team officially approves community-developed analytics template on June 24, 2025.

Data

Publishers deploy bid throttling to tackle programmatic waste

New strategies emerge to control duplicate requests as header bidding creates auction chaos.

Data

Comscore partners with HyphaMetrics for advanced CTV measurement

Multi-year partnership aims to deliver enhanced cross-platform audience insights and program-level reporting for streaming television platforms.

Data

LG Ad Solutions integrates with Viant to advance addressability in CTV

Partnership creates direct access to 45 million US connected devices through enhanced identity infrastructure for streaming advertising precision.

Data

Google Analytics enhances item data import with custom dimensions support

Enhanced functionality enables flexible product catalog integration without mandatory item IDs for extensive merchandise databases.

Data

Microsoft launches Flutter SDK for mobile app analytics

Behavioral analytics platform expands cross-platform support with session recordings and heatmaps for Flutter developers.

AI

Netherlands regulatory sandbox to launch by 2026 as EU clarifies AI rules

Dutch privacy authority maps compliance pathways amid ongoing regulatory uncertainty.

Data

Dutch regulator releases final letters on cookie banner probe

Dutch Data Protection Authority publishes redacted letters from five website investigations completed in March 2025.

Data

Comscore expands social measurement to nine international markets

Comscore unveils enhanced cross-platform audience insights across desktop, mobile and social channels.

Data

Healthline settles largest CCPA violation case for $1.55 million

California health publisher fined for sharing medical data with third parties despite user opt-outs.