Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Hessian data authority declares abandoned shopping cart emails illegal

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

Data

Hesse data protection authority fines IT company €10,000 for email marketing

Hessian regulator issues penalty for unauthorized use of publicly available data in targeted campaigns without consent.

Data

New COPPA rules take effect June 23, 2025 with major advertising changes

New transparency and data sharing limits take effect June 23, 2025.

Data

Innovid launches pixel-free purchase attribution platform

Platform connects TV ad exposures to sales lift using 18 billion annual transactions

Data

esome and AudienceProject expand CTV measurement partnership

German marketing specialist expands measurement capabilities across connected TV and social media campaigns with real-time optimization.

Data

Apple unveils enhanced App Analytics features with new monetization tools

Apple announces major App Analytics expansion with 100+ new metrics, subscription insights, and offer tracking for iOS developers.

Data Featured

Apple expands AdAttributionKit with new tracking features for mobile ads

Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework.

Data

Apple unveils universal design overhaul at WWDC 2025

Apple unveils Liquid Glass design and new OS versions at WWDC 2025 with Foundation Models for devs.

Data

DoubleVerify launches carbon tracking tool for digital advertising campaigns

Leading verification platform partners with Impact Plus to measure greenhouse gas emissions across media supply chains.

Data

Sprinklr reports mixed Q1 results amid customer retention challenges

Unified customer experience platform shows revenue growth but faces margin pressure from rising infrastructure costs.

Data

Taboola unveils AI-powered predictive audience targeting

Advertising platform reports 270% conversion increases with new machine learning feature.

Data

Microsoft launches AI analytics bridge for developer tools

Microsoft unveils Model Context Protocol server for Clarity analytics on June 4, enabling natural language queries through AI.

Data

Paraguay passes comprehensive data protection law as regulatory landscape evolves

Paraguay's Chamber of Deputies approves data protection legislation on May 27, marking significant privacy milestone for the South American nation.

Data

Comscore launches person-level data integration with ShowSeeker's Pilot

Local TV advertising gains precision targeting through DVR data integration announced June 4.

Data

Google Analytics 360 adds custom dimension syncing for subproperties

Google Analytics 360 introduces property syncing feature allowing custom dimensions and metrics to sync between properties.

Data

Google strengthens consent monitoring tools with diagnostic integration

Enhanced Google Analytics hub simplifies compliance tracking for website operators across European markets.

Data

Stockholm court upholds Spotify's €5.4 million fine for data transparency failures

Swedish appeals court confirms music streamer violated GDPR transparency requirements in 58 million kronor penalty.

Data

ID5 partners with Future Today for CTV advertising addressability

Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

Data

Google introduces tag gateway to improve ad tracking accuracy

Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.

Data

FTC targets media rating companies in sweeping industry probe

The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure.

Data Featured

Meta halts covert Android tracking following research disclosure

Researchers uncover method allowing Facebook and Instagram apps to link browsing history with user identities through localhost connections.

Data

Microsoft Clarity launches first Ambassador Program for analytics experts

Exclusive initiative targets digital marketing professionals to shape platform's future.

Data

Irish court approves first class action against Microsoft RTB data breach

ICCL secures permission for Ireland's first class action targeting Microsoft's real-time bidding data violations under GDPR.

Data Featured

DoubleVerify fraud lawsuit shakes digital ad verification market

DoubleVerify faces class action lawsuit alleging systematic fraud and ineffective bot detection amid 36% stock plunge.

Data

German court clarifies cookie banner compliance requirements

Appeals court ruling challenges data authority's broad interpretation of consent mandates.