Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Feb 22, 2026 84% of marketers work overtime - Adobe study exposes the productivity crisis

Marketer exhausted at night, surrounded by laptops, dashboards, and coffee cups, city lights behind.

Adobe's new study of 1,106 US workers finds marketers lose 91 business days yearly to low-impact tasks, with 32% quitting due to poor work management.

by Luis Rijo

Data - Feb 22, 2026 LiveRamp and Scowtt bet on CRM signals to fix ad optimization

LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.

by Luis Rijo

Data - Feb 21, 2026 Thuringia DPA says two data protection officers is one too many

Two oak desks in a Brutalist office chamber beneath a red Verboten stamp on concrete.

Thuringia's 2024 annual GDPR report rules that companies can only appoint one DPO under Article 37, with narrow exceptions for clearly separated responsibilities.

by Luis Rijo

Display - Feb 21, 2026 Blogger's original server resurfaces in Ev Williams' garage, 26 years on

Hewlett-Packard Brio PC named Gutenberg, Blogger's first server, still kept in Ev Williams' garage.

Blogger's first server, named Gutenberg and kept in Evan Williams' garage, hosted tens of thousands of blogs in 1999 - a hardware origin story with modern publishing implications.

by Luis Rijo

Display - Feb 17, 2026 Google quietly strips Lookalike's hard targeting control in Demand Gen

Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.

by Luis Rijo

Data - Feb 17, 2026 Google Ad Manager's legacy reports tool to shut down May 4 - what publishers face

Google Ad Manager legacy Reports tool sunset countdown with Interactive reports dashboard rising.

Google Ad Manager's legacy Reports tool shuts down May 4, 2026. Three key dates publishers must know before scheduled reports stop running. (158 characters)

by Luis Rijo

Data - Feb 17, 2026 Spain's data regulator warns World's iris-scan operator over GDPR risks

Tools for Humanity's Orb iris-scanning device used for World ID biometric verification.

Spain's AEPD formally warns Tools for Humanity over potential GDPR violations as World Network prepares its February 2026 Barcelona iris-scanning relaunch.

by Luis Rijo

Retail - Feb 16, 2026 UK beauty retailer opens its customer data to programmatic buyers

THG Beauty retail data flows into Trade Desk programmatic advertising platform

THG Beauty Media partners with The Trade Desk to offer Cult Beauty and LOOKFANTASTIC data access, marking first UK retail beauty data available on self-serve basis.

by Luis Rijo

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