The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
Adobe's Shantanu Narayen announces he will transition from CEO after 18 years, as the board launches a global search for his successor amid an AI-focused strategy.
Adobe's Shantanu Narayen announces he will transition from CEO after 18 years, as the board launches a global search for his successor amid an AI-focused strategy.
Meta will discontinue Nielsen DMA targeting for automotive model ads on June 22, 2026, replacing it with Comscore Markets - campaigns must migrate or stop delivering
Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.
The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.
Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.
Kochava's Certified Partners Program grows with LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev, and Appnext in March 2026, months after its December launch.
Google Ads product managers reveal smart bidding best practices for 2026, covering Smart Bidding Exploration, journey aware bidding, and campaign total budgets.
