The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data News
Web.dev, an online resource for web development, has expanded its offerings with a comprehensive new course titled Learn JavaScript. Authored by acclaimed web developer Mat Marquis, the course promises a deep dive into the fundamentals of modern JavaScript.
Data News
A new Trade Regulation Rule on Impersonation of Government and Businesses goes into effect this month, aiming to protect both consumers and businesses from these costly scams.
Data News
While these laws generally aim to increase competitiveness within the tech sector, Google believes they can come with significant trade-offs that may end up hurting the very consumers and businesses they are designed to protect.
Data News
Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.
Data News
Starting June 10th and running through the 14th, the event promises exciting revelations for developers and Apple enthusiasts alike.
Data News
Experian this week announced the signing of an agreement to acquire illion, a top consumer and commercial credit bureau operating in Australia and New Zealand. This move significantly bolsters Experian's position within this economically vital region.
Data News
GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
Video News
This week on Creator Insider, YouTube announced 3 new features for live streamers: live stream reaction analytics, impressions by new and returning viewers, and the ability to live stream in HDR.
Video News
Nielsen's content data business unit, Gracenote, today announced the U.S. expansion of its FAST Program, designed to ease the launch process for new free ad-supported streaming TV (FAST) channels.
Data News
Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
Data News
Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.
Data News
The Federal Trade Commission (FTC) today announced that its new rule on government and business impersonation goes into effect, strengthening protections for consumers.
Data News
Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.
Data News
Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.
Data News
Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.
Data News
Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.