New Google Analytics report shows which non-Google campaigns lack cost data
Coverage rate and a three-value join status reach media buyers on August 10, covering Meta, TikTok, Snap, Pinterest and Reddit uploads. What makes a join fail?
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google Analytics drops the fixed 3-day engaged-view conversion window
Click-through windows now accept any integer from 1 to 90 days, replacing six fixed presets for advertisers. Retroactivity remains unstated in the release note.
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Brave cuts three GPU fingerprinting signals in version 1.93 by default
WebGL vendor and renderer strings collapse to one value for every user, hitting hash-based trackers. Brave says WebGPU extension randomization is planned next.
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Cryptographic publisher IDs reach Japan as fake news clones multiply
Cryptographic publisher IDs reach Japan's two largest newspapers as OP-CIP targets 50 organizations by 2027, Brazil suspends Discord video and DOOH climbs.
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Comscore cuts up to $25 million in annual costs as Q2 revenue falls 11.3%
Workforce reduction carries $7 million to $9 million in exit charges and runs into Q3 2027. Executive pay falls 10% to 20%. Which products survive the reset?
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OnlyFans owner faces class action over 5% lifetime referral commissions
Two referrers who signed up 6,700 creators say payouts fell to $0.44 a month after Fenix capped commissions at 12 months. Can platform promises be revoked?
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Microsoft Clarity card ranks which AI operators scrape most and refer least
Sample card displays a 6,000:1 ratio against 41 referrals, then links straight into filtered session recordings. Free to use, but only with a CDN connected.
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Ireland's blind adults gain 15,000 free Meta AI glasses in phased rollout
Registration runs through meta.vi.ie and a dedicated phone line, with Meta funding hands-on training for each pair. What does it signal for wearable ad reach?
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CTV lifts paid search conversions 22.3%, Lifesight report finds
Paid social gained 8.5% in the same analysis, while one anonymized test returned 3.03x incremental ROAS - mostly from existing buyers. Who really caused it?
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Yomiuri and Asahi gain cryptographic IDs as fake clones of their sites spread
Dentsu is signing its own Japanese ad buys with the same credential, and OP-CIP wants 50 organizations running it by early 2027. Will browser makers follow?
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Google's SerpApi case forces its licensing deals into the open
Two partners stay unnamed only until discovery opens; the court already located the records inside Google. Binding US and EU data orders complete the squeeze.
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Google Merchant Center organic traffic drops in August 24 reporting change
Historical figures reopen back to July 1, restating numbers merchants already filed. Google Ads product metrics move the other way, rising across every network.
