The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.
TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.
Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.
Fuse Media has named iSpot its official measurement provider for CTV and FAST inventory, bringing outcomes-based attribution to 84 million monthly viewers.
Digital Remedy launches a political media division with 17+ data partners and household-level voter measurement for campaigns ahead of the 2026 midterm cycle.
TransUnion and Google integrate YouTube into multi-touch attribution, letting advertisers measure video's role across the full media mix for the first time.
Vevo names DISQO preferred outcomes partner, expanding full-funnel measurement on CTV, mobile, and desktop to connect ad exposure to real consumer behaviors.
Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combining first-party student life-stage data with AI-powered yield optimisation.
Google integrates Meridian MMM into Analytics 360 and introduces Qualified Future Conversions at GML 2026, linking ad spend to predicted future sales via Gemini
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
Google launched Universal Cart at Google I/O 2026, a cross-merchant, Gemini-powered shopping hub spanning Search, YouTube, Gmail, and the Gemini app in the U.S.
