The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
Incogni research finds Gmail, Slack, Notion and Zoom collect personal data for advertising, with the average workplace app gathering nearly 20 data types each.
Meta rolled out a no-cost, one-click Conversions API setup for web, creating a server-side connection alongside the Meta Pixel with automatic deduplication.
AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right.
Internet for Growth backs SECURE Data Act but warns that restricting digital advertising tools could directly hurt small business hiring and growth in the US.
Google Maps displays defamation removal notices on German business profiles, showing how many reviews were removed in the past year under German defamation law.
A recruiter used a GDPR Subject Access Request after a silent rejection and found her entire panel had voted yes - until a director note changed everything.
OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.
Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.
