Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

ID5 and Anzu partner to enhance privacy in gaming advertising ecosystem

Privacy-focused identity solution for gaming advertising emerges as ID5 and Anzu collaborate to address transparency concerns.

Data

VW software subsidiary exposes data of 800,000 electric vehicles

Cariad's security breach reveals detailed location data and personal information of electric vehicle owners across Europe

Display Featured

Swiss media houses join Google News Showcase amid market concentration concerns

Major Swiss publishers partner with Google for news licensing, raising questions about media market dynamics and content access.

Data

Understanding AdSense Ad Serving Limits

An in-depth look at how Google AdSense's ad serving limits work, what triggers them, and their effects on website monetization.

Data

Chrome browser enhances form autofill to reduce checkout abandonment rates

Google's Chrome team releases autofill improvements showing 75% reduction in form abandonment and 35% faster completion times.

Data Featured

Dutch regulator fines Coolblue over cookie consent violations in online shop

The Dutch Data Protection Authority imposes a €40,000 penalty on Coolblue for automatically assuming visitor consent for cookies.

Data

New AdMob policy requires app-ads.txt from January 2025

Google AdMob introduces mandatory app verification through app-ads.txt implementation for new apps starting January 2025.

Data

Magnite expands audience data solution across India and Southeast Asian markets

Independent ad tech firm Magnite launches publisher-focused audience targeting solution in Asia, expanding data monetization capabilities.

Data

Ryanair faces GDPR complaint over mandatory facial recognition for new accounts

Privacy group noyb files complaint against Ryanair's biometric verification system, citing violations of EU data protection laws.

Data

New Google technical guide shows how to validate app privacy consent settings

Detailed documentation reveals step-by-step process for Android developers to verify consent mode implementation in mobile apps.

Data

IAB Europe announces cross-industry digital advertising conference in Brussels

Key industry leaders and policymakers gather to discuss digital skills, privacy, and innovation at IAB Europe's event on February 4.

Data

Integral Ad Science expands measurement capabilities on Kwai social platform

New brand safety and viewability tools launch for advertisers reaching over 100 million users across Brazil and Indonesia markets.

Data Featured

How PayPal's Honey manipulated coupon codes and diverted affiliate commissions

A multi-year investigation reveals PayPal's browser extension Honey engaged in systematic affiliate commission diversion practices.

Data

Apple reveals Meta sought extensive iOS data access under EU regulations

Analysis of Apple's concerns about privacy risks as tech giants navigate new EU digital market rules.

Data Featured

Court finds NSO Group liable for hacking WhatsApp users in landmark spyware ruling

Federal judge rules NSO Group violated computer fraud laws by deploying Pegasus spyware through WhatsApp's servers in California.

Data

Google to lift fingerprinting restrictions amid privacy concerns

UK privacy watchdog calls Google's policy shift on device fingerprinting 'irresponsible' as changes set for February 2025.

Data Featured

Google enables IP address targeting with new privacy technology in 2025

Google announces platform policy changes allowing IP address use for advertising, protected by privacy-enhancing technologies.

Data

Nielsen expands ad measurement capabilities with new attention tracking feature

Nielsen's latest outcomes measurement enhancement includes Realeyes' attention technology for deeper ad creative analysis.

Data

Cybersecurity report warns of $12 trillion global cybercrime losses by 2025

New research forecasts AI-powered cybercrime and hyperscale bot attacks will drive unprecedented financial losses in coming year.

Data

Integral Ad Science launches attention optimization tool with 130% conversion lift

New pre-bid product enables advertisers to measure and optimize campaigns for attention metrics across social and open web platforms.

Data

Netflix fined €4.75 million for data transparency failures between 2018-2020

Dutch Data Protection Authority penalizes Netflix for inadequate personal data disclosures, following a five-year investigation.

Data

Microsoft Clarity and OneTrust announce major changes to consent management

Recent changes by Microsoft Clarity and OneTrust signal a shift in how websites must handle user consent for analytics and tracking.

Data Featured

Google updates platform policies with focus on privacy and emerging ad surfaces

Major policy changes announced for Google's advertising platforms, covering privacy tech and new ad environments, effective February 2025.

Data

French data protection authority orders websites to fix misleading cookie banners

CNIL issues formal notices to website publishers over dark patterns in cookie consent interfaces, giving one month to comply.

Video

TripleLift expands streaming measurement capabilities with iSpot integration

New partnership enables programmatic advertisers to access competitive streaming data for CTV campaign optimization.