The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.
Google Analytics 4, the latest generation of Google's analytics platform, this month announced the upcoming integration of the Chrome Privacy Sandbox's Protected Audience API, enabling marketers to continue reaching their audiences while safeguarding user privacy.
DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.
Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.
Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.
These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
