YOC, a technology platform for high-impact advertising, this week announced a partnership with ID5, an identity provider for digital advertising. This partnership aims to improve audience activation across mobile browsers and ensure YOC's customers can deliver audience-based campaigns across all browsers as third-party cookies are deprecated.
The partnership brings together ID5's signal agnostic identity solution with YOC's programmatic advertising platform, VIS.X®. This combination provides advertisers with the ability to target the right audiences without compromising privacy, ensuring their messages reach the right people across devices and channels.
“By joining forces, ID5 and YOC will further empower YOC’s publisher network and media owners to navigate the challenges posed by cookieless browsers,” said Mathieu Roche, ID5 CEO and Co-Founder. “Together, we will shape a future where data protection takes precedence, fostering a superior advertising experience for every participant in the advertising ecosystem.”
Jan Gräwen, CCO of YOC AG, added, "During the last weeks, we successfully tested ID5's identifier solution with our strong publishing partners across all markets. This partnership enables us to directly increase the addressable reach of audience targeting across all relevant browsers even before third-party cookies are banned."