The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.
Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.
IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.
France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.
Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.
Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.
