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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Mar 20, 2021 Is Ireland enforcing GDPR?
Is Ireland enforcing GDPR?

Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.

Data   -   Mar 14, 2021 Publishers to be able to build first-party audiences, even without third-party cookies
Publishers to be able to build first-party audiences, even without third-party cookies

Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.

Google: Cross-device conversions and view-through conversions still possible without third-party cookies
Data   -   Apr 11, 2021 Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.

by Luis Rijo
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Data   -   Apr 11, 2021 Google: Cross-device conversions and view-through conversions still possible without third-party cookies
Google: Cross-device conversions and view-through conversions still possible without third-party cookies

Advertisers will be able to measure cross-device conversions and view-through conversions in Chrome, even without third-party cookies.

by Luis Rijo
Data   -   Mar 20, 2021 Is Ireland enforcing GDPR?
Is Ireland enforcing GDPR?

Germany, France, Spain, and Italy show concerns with Ireland’s lack of action in enforcing GDPR.

by Luis Rijo
Data   -   Mar 14, 2021 Publishers to be able to build first-party audiences, even without third-party cookies
Publishers to be able to build first-party audiences, even without third-party cookies

Google's ID solution is called PPID (Publisher Provided Identifiers), and will enable publishers to do frequency capping, audience segmentation, targeting, and sequential ad rotation.

by Luis Rijo
Data   -   Mar 01, 2021 Jellyfish acquires 5 companies
Jellyfish acquires 5 companies

Jellyfish acquire companies expert in Amazon Marketplace, creative technology, content, e-commerce, and in consultancy.

by Luis Rijo
Data   -   Jan 31, 2021 Google achieves 95% of the conversions per dollar spent using FLoC
Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.

by Luis Rijo
Data   -   Jan 31, 2021 What is FLoC?
What is FLoC?

FLoC replaces third party cookies for interest-based targeting.

by Luis Rijo
Data   -   Jan 31, 2021 What is Gnatcatcher?
What is Gnatcatcher?

Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.

by Luis Rijo
Data   -   Jan 26, 2021 Norway fines Grindr under GDPR
Norway fines Grindr under GDPR

The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.

by Luis Rijo
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