Google: Cross-device conversions and view-through conversions still possible without third-party cookies
Google this week revealed advertisers will be able to measure cross-device conversions and view-through conversions without third-party cookies, via Chrome API.
According to Google, Chrome’s conversion measurement proposals will enable advertisers to measure:
- View-through Conversions as the browser registers the ad impressions that take place across websites and match any conversions that happen on an advertiser’s website back to the initial views.
- Cross-device Conversions, as advertisers can use API’s event-level capability to report on the conversions that happen on their website and are attributed to ad views or clicks that happen on another device. Google says this will only be possible if the people converting are signed into their browser across their devices.
This year, Google announced that publishers will be able to build first-party audiences, even without third-party cookies. Last year, Google announced that Chrome will kill third-party cookies within 2 years.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Major Ad Tech player maintains course despite third-party deprecation cookie delay
Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.
Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025
The deprecation will now likely occur in early 2025.
Spotify Posts Q1 2024 Results: Strong growth, focus on monetization
Spotify today released its earnings for the first quarter of 2024, showcasing strong growth and a continued focus on strategic monetization efforts.
Pinterest's 2024 Travel Report: key trends for marketers to watch
The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends.
Amazon drone delivery expands in the US
Amazon today announced that its Prime Air drone delivery program will soon launch in the West Valley region of Phoenix, Arizona.
Meta Horizon OS
Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.
Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
NPR's News Now remains the most downloaded and most listened-to podcast
While familiar names like NPR, NBCUniversal News Group, and Wondery continue to dominate, the report reveals shifts in audience preferences and the growing influence of major subscription-based platforms.
Tires go omnichannel: Walmart integrates marketplace with auto care centers
Walmart this week announced the expansion of its automotive offerings, allowing shoppers to purchase specialty tires online from third-party Marketplace sellers and have them installed at local Walmart Auto Care Centers.
Bilingual advertising on TikTok
As the U.S. Hispanic population continues its rapid growth and cements its status as the largest ethnic minority group, marketers are increasingly looking for strategies to connect with this influential demographic.
TikTok updates Promote Tool: enhanced features and desktop integration
TikTok this month announced updates to its Promote advertising tool, offering marketers increased capabilities and a smoother workflow.
Google offers a blueprint for brand success with YouTube Shorts Ads
Google this week launched a comprehensive new guide tailored to YouTube Shorts. The move highlights the burgeoning popularity of YouTube's answer to TikTok, which boasts 2 billion monthly logged-in users and 70 billion daily views.