Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

Why Google Chose "Gemini" for its AI Model

Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.

Data

Google I/O 2024: Google unveils new features for Web Developers

Google last week hosted its annual I/O developer conference, showcasing a range of upcoming features and updates designed to enhance web development experiences.

Data Featured

Looker Studio updates enhance Audit Logging and Data Source Transparency

Google last week announced two updates to Looker Studio, a data visualization and reporting tool. These updates focus on improving audit logging capabilities and data source transparency for Looker Studio administrators.

Data Featured

StackAdapt and Samba TV partner to offer measurement and targeting

StackAdapt last week announced a collaboration with Samba TV, a provider of TV technology for audience data. This partnership aims to enhance programmatic advertising campaigns through improved reach measurement and audience targeting, particularly for Connected TV (CTV).

Data

Why Predictive Audiences in GA4 are important after Google sunsets Similar Audiences

Predictive audiences in Google Analytics 4 (GA4) emerge as a potential replacement, leveraging machine learning for user behavior analysis and audience creation.

Data

Google AdMob unveils new tools for App Publishers to leverage First-Party Data

Google AdMob this week announced a new suite of features designed to help app publishers navigate the evolving landscape of digital privacy and data collection.

Data Featured

OpenAI and Reddit forge partnership for data licensing and AI-powered features

OpenAI yesterday announced a multifaceted partnership with Reddit, the popular social news aggregation and discussion website. This collaboration focuses on data licensing, AI-powered features for Reddit, and advertising opportunities for OpenAI.

Data Featured

Google Analytics 360 enhances report sharing with user-specific collections

Google this month announced an update for Google Analytics 360 users: the ability to assign report collections to specific user groups or individuals. This functionality empowers administrators to curate customized report experiences for different teams within an organization.

Data Featured

Germany: Federal Network Agency takes charge of platform supervision and enforces fair treatment for businesses

There are new regulations and a newly established enforcement body, the Digital Services Coordinator (DSC) housed within the Federal Network Agency.

Data Featured

DeepMind unveils SynthID: watermarking AI-Generated content

Google DeepMind, a leading artificial intelligence (AI) research lab, this week announced the launch of SynthID, a novel suite of tools designed to watermark and identify AI-generated content.

Data

Google unveils next-gen Generative AI: Veo, Imagen 3, and a glimpse of Lyra

The announcement centered around Veo, a groundbreaking video generation model, and Imagen 3, the latest iteration of Google's image generation model. Additionally, the blog post teased the existence of Lyra within the "Music-AI Sandbox" section.

Data Featured

Google unveils new Gemini features at I/O 2024

Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.

Data Featured

Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data

Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.

Data Featured

GA4: Session Timeouts and Engaged Sessions explained

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

Data Featured

German Data Protection Authorities issue first guidelines on AI and Privacy

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

Data

The CMA's View on Google's Privacy Sandbox

The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.

Data Featured

The controversial Google Paid Channels Last Click reporting attribution model

Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.

Data

IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions

GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.

Data

Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis

Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).

Data Featured

IAB Tech Lab explores Differential Privacy for ad targeting

This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.

Data

Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape

Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.

Display Featured

AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform

AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.

Data Featured

LG Ad Solutions embraces Unified ID 2.0

Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.

Audio Featured

Wondery unveils Ad Analytics Suite, aiming to shake Up podcast measurement landscape

Wondery yesterday announced the launch of Wondery Ad Analytics, a new suite of tools designed to enhance transparency, performance measurement, and overall campaign effectiveness for advertisers in the podcast space.

Data

IAS releases Media Quality Report 2024: Fraud, Viewability, and Brand Risk trends

Integral Ad Science (IAS), a leading digital media measurement and verification company, released the 19th edition of its Media Quality Report (MQR) on May 7, 2024.