The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.
Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.
IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.
ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.
This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic, and ~33% of ad transactions go to brand-unsafe apps.
