The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enables publishers using WordPress.com to upload custom themes and plugins directly to the website and manage the database.
Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne and Frankfurt and should be largely completed by the end of 2021.
Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne and Frankfurt and should be largely completed by the end of 2021.
WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enables publishers using WordPress.com to upload custom themes and plugins directly to the website and manage the database.
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior year period, a 16% improvement.
Apple Pay is now the market leader in proximity mobile payments. According to eMarketer, this year Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users.
Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.
Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.
