The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.

Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers

Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.

IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.

Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a

Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The AWS Asia