Google Active View is able to measure viewability, and in DV360, advertisers are now able to define the percentage on screen, if it was audible (for video and audio), the time threshold and the quartile threshold.

Cloudflare last week announced that is seeing a 4% to 7% increase in traffic month on month. As of July 2018, Cloudflare has 8 datacenters in Angola, Djibouti, Egypt, Kenya, Mauritius, and 3 in South Africa. Africa has a population of 1.2 billion people over 58 countries, but the

Emails with emojis are having a +66% increase in open rates. Push notifications with emojis enjoy an uplift of +254% increase in open rates, according to a study from Leanplum, based on 300 million mobile message deliveries (email + push notifications).

Google created a page to help publishers and advertisers with consent, where at this date, is recommending 5 consent tools. Google’s own consent tool remains in beta.

This month, adsquare launched a validated demographics solution, available in the UK, France, Germany, US and Italy, with more than 325 million validated audience profiles in those markets. According to adsquare, adsquare demographics are based predominantly on first-party data from app publishers. “Our Validated Demographics offering is the answer to

Google increased the prices of Google Maps API. Google limited the free tiers, and now requires billing for all. Developers and entrepreneurs are not happy.

Cloudflare launched a DNS resolver this month. Cloudflare says that with this launch they are fixing the foundation of the Internet. The public DNS resolver is faster, more secure and privacy-centric. The DNS IP addresses are 1.1.1.1 and 1.0.0.1.

Acxiom, one of the Facebook data partners, announced it was informed this week, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Acxiom expects total revenue and profitability to be negatively impacted by as much as $25 million. Partner Categories, launched in 2013, was a