The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Ads.txt Plus is in beta and is a blockchain version of the IAB Tech Lab’s ads.txt initiative. The company behind is called MetaX, and according to the website, "it takes all of the great functionality in ads.txt and upgrades it’s utility and performance by
ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.
ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.
Ads.txt Plus is in beta and is a blockchain version of the IAB Tech Lab’s ads.txt initiative. The company behind is called MetaX, and according to the website, "it takes all of the great functionality in ads.txt and upgrades it’s utility and performance by
On December 6, at 11AM PT / 2PM ET, Marketo is providing a webinar on how to engage with the EU audience in the era of GDPR. With the deadline for the General Data Protection Regulation, or GDPR, compliance looming (it takes effect May 25, 2018), it’s more important than
DoubleVerify today announced that it has received Media Rating Council (MRC) accreditation for its technology to detect and block sophisticated invalid traffic (SIVT) for video and display ads in mobile apps. DoubleVerify becomes one of the first firms in market to receive MRC accreditation in this category.
"The granting
On Thursday, November 2nd at 1:00 pm EST, PPC Hero is providing a webinar about Excel tools to unlock hidden PPC data.
Excel is an important tool for marketers. It’s not only vital that it’s effective, but it needs to be efficient as well. The way you
On Thursday, 12th October 4pm CEST / 3pm BST, IAB Europe is organizing a webinar about Data-Driven Advertising in Europe. Join here.
The research company GfK conducted online surveys with over 11,000 internet users across 11 EU countries, including a balance of Eastern and Western markets with a range of
Adam Singolda, CEO of Taboola, announced this month a new feature: a data marketplace on Taboola. Oracle Data Cloud, Neustar, Acxiom and Bombora are the first data providers connected with Taboola Data Marketplace.
In a press release, Taboola says that advertisers "armed with data and insights, marketers will now
