Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Nov 01, 2025 IAB Tech Lab opens device disclosure specification for public comment

IAB Tech Lab announced updates to the Device Storage Duration & Access Disclosure specifications on November 1, 2025, with public comment period remaining open until December 1, 2025.

by Luis Rijo

Data - Nov 01, 2025 This week: Tech giants post record quarters as Amazon reshapes ad infrastructure

Amazon consolidates ad tech power through DSP partnerships and AWS infrastructure

Big Tech earnings exceeded expectations late October while behind-the-scenes infrastructure moves signaled deeper industry realignment than quarterly numbers suggested.

by Luis Rijo

Data - Nov 01, 2025 Texas secures $1.375 billion from Google in privacy settlement

Texas Attorney General Ken Paxton secured $1.375 billion settlement from Google for privacy violations.

Texas finalized an unprecedented $1.375 billion privacy settlement with Google, establishing the largest recovery by any single state for data protection violations.

by Luis Rijo

Data - Oct 29, 2025 Media Rating Council issues draft standards for digital ad auction transparency

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

by Luis Rijo

Data - Oct 29, 2025 Check My Ads challenges auction transparency standards

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

by Luis Rijo

Data - Oct 29, 2025 AWS becomes central infrastructure for advertising beyond Amazon's own business

AWS RTB Fabric architecture diagram showing requester and responder gateways with VPC connections

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

by Luis Rijo

Data - Oct 29, 2025 Chrome enforces secure connections by default in October 2026

Chrome warning dialog shown when accessing HTTP sites without secure HTTPS encryption protocols

Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

by Luis Rijo

Data - Oct 29, 2025 Wunderkind launches identity-based audience targeting for Meta Ads Manager

Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

by Luis Rijo

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