Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data Featured

HubSpot unveils major updates at Spotlight, including all-new service hub and content hub

The update includes the launch of entirely new Service Hub and Content Hub solutions, alongside global availability of Commerce Hub and expanded features powered by HubSpot AI.

Data

Apple launches Made for Business program

This initiative includes the launch of a special "Made for Business" series within its Today at Apple program, alongside dedicated in-store support and a suite of relevant business tools.

Data Featured

Major Ad Tech player maintains course despite third-party deprecation cookie delay

Criteo, has emphasized its commitment to its existing strategy for navigating the changing privacy landscape.

Data Featured

Third-Party Cookie Deprecation in Chrome: timeline pushed back to early 2025

The deprecation will now likely occur in early 2025.

Data

DoubleVerify's TrustArc certification: a step forward for responsible AI in marketing

The certification evaluates AI governance practices, focusing on principles of accountability, fairness, and transparency.

Data Featured

EU Data Watchdog: Consent or Pay models must give users real choice

The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.

Social Featured

Facebook announces auto-upgrade feature to streamline Marketing API versioning

Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.

Display

Apple opens new avenue for App Discovery in Europe

Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.

Data Featured

Understanding TikTok Geo Lift Tests

To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.

Data Featured

Google's Reader Revenue Manager

The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.

Search Featured

Sundar Pichai on the responsibility of tech companies and the potential of AI

This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.

Data

What is the Kindle App? your gateway to digital reading

The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.

Data

Safari Technology Preview 192: what marketing professionals should know

Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.

Data Featured

IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention

The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.

Data Featured

Google Photos AI editing tools are now available to everyone

Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.

Data Featured

Meta unveils advanced AI infrastructure with new custom chips

Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.

Data

Google's Gemini 1.5 Pro AI Model expands globally, adds audio understanding

Google this week announced a major expansion of its Gemini 1.5 Pro AI model.

Social

Threads API approaching public release, developers advised

Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.

Data

TUNE unveils enhanced Google Ads integration

TUNE this week announced an upgrade to its integration with Google Ads. This enhancement aims to provide users with a smoother experience and ensure compliance with Google's transparency requirements.

Data Featured

ID5 secures $20 Million in Series B funding to drive privacy-first identity innovation

ID5 today announced it has secured $20 million in Series B funding. This investment highlights the confidence that both financial and strategic investors have in ID5's ability to shape the future of a cookieless advertising landscape.

Data Featured

Google Analytics 4 adds Salesforce integration for direct data import

Google Analytics 4 (GA4) today announced a new integration with Salesforce, allowing the direct import of offline event data from the popular CRM platform.

Data Featured

Google launches a new Learn JavaScript course for aspiring web developers

Web.dev, an online resource for web development, has expanded its offerings with a comprehensive new course titled Learn JavaScript. Authored by acclaimed web developer Mat Marquis, the course promises a deep dive into the fundamentals of modern JavaScript.

Data

FTC cracks down on Impersonation Scams with new regulation

A new Trade Regulation Rule on Impersonation of Government and Businesses goes into effect this month, aiming to protect both consumers and businesses from these costly scams.

Data

New competition rules: Google warns of trade-offs for consumers and businesses

While these laws generally aim to increase competitiveness within the tech sector, Google believes they can come with significant trade-offs that may end up hurting the very consumers and businesses they are designed to protect.

Data

Google Cloud's BigQuery adds Differential Privacy for stronger data analysis security

Google Cloud this week announced the general availability of differential privacy for its BigQuery data warehouse platform. Differential privacy is a sophisticated method for anonymizing data.