Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Nearly half of UK websites exclude disabled customers online

Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.

Data

Marketers drown in data yet struggle to measure campaign impact, report finds

Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.

Data

Check My Ads challenges regulators on DMA-GDPR enforcement for advertising

Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.

Data

Google expands custom segments availability for Display campaigns

Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.

Data

Intuit SMB audiences arrive on The Trade Desk DSP

Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.

Data

Meta settles shareholder lawsuit for $190 million over privacy failures

Meta agrees to $190 million settlement with shareholders who alleged board failures over Cambridge Analytica scandal and FTC privacy violations from 2018 to 2025.

Data

Spain's AENA receives €1.8 million fine for airport facial recognition failures

Spain's data protection authority imposes significant penalties after finding critical gaps in impact assessments for biometric passenger identification system.

Data

European advertisers lack addressability expertise despite growing adoption

IAB Europe survey reveals 68% cite cross-platform data access as top challenge, while over half test Data Clean Rooms and Unified IDs across 27 markets.

AI

OnAudience integrates AI audience builder with Amazon DSP

UK data provider OnAudience launches direct Amazon DSP integration enabling instant AI-generated audience segments across 200 markets with privacy-compliant targeting.

Search

Indian court orders Google to remove URLs from search in defamation case

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

Data

CNIL fines Vanity Fair publisher €750,000 for cookie violations

French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.

Data

MRC and IAB release attention measurement guidelines for advertisers

The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.

Data

EU opens cloud gatekeeper probes for Amazon and Microsoft

European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.

Data

Guardian unveils five cultural shifts reshaping Australian media habits

Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.

Data

Data governance emerges as critical role for programmatic professionals

Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.

AI

Data governance gap exposes AI confidence crisis across industries

September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.

Data

Younger shoppers drive holiday optimism despite economic uncertainty

TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.

Data

Gmail denies changing AI data settings amid user privacy backlash

Gmail clarified November 21 that it did not automatically opt users into AI data training, contradicting viral social media claims about smart features and Gemini model usage.

AI Featured

This week: Platform battles and AI shifts dominate advertising

Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.

Data

California fines mobile gaming firm $1.4 million for privacy failures

Jam City violated CCPA by failing to offer opt-out methods across 21 mobile apps, affecting consumers including minors ages 13-16 without consent.

Data

German data protection authorities call for enhanced GDPR protections for children

German regulators propose ten amendments to strengthen GDPR children's data protection including consent restrictions for profiling and advertising uses.

Data

Madrid court orders Meta to pay €479 million for GDPR advertising violations

Spanish digital publishers win major unfair competition case against Facebook and Instagram over behavioral advertising data breaches from 2018 to 2023.

Data

Google Analytics renames cost data import to campaign data import

Google Analytics updates feature name to campaign data import on November 19, 2025, maintaining functionality while better reflecting capabilities.

Data

Google adds privacy controls for Indiana, Kentucky, and Rhode Island

Google announced Restricted Data Processing mode for three states effective January 2026, supporting compliance with new consumer privacy laws.

Video

Amazon expands Prime Video Channel analytics to all eligible marketing partners

Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.