Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google unveils server-side tagging and enhanced app measurement tools

Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.

Data

Mozilla CFO testifies in Google search case, warns of browser ecosystem risks

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

Data

20 PPC sites marketers can't ignore in 2025

Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge

Data

Magnite to merge ad server with SSP tech in streaming play

New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.

Data

Apple forced to eliminate commissions on external purchases after contempt ruling

A detailed look at how recent court decision fundamentally alters App Store economics and developer options.

Data

Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

AI

Anthropic unleashes Claude integration tool to transform productivity

Human AI interactions evolve with major platform update that connects Claude to workplace software.

Data

Epic victory: Court holds Apple in contempt over App Store competition rules

US federal judge finds Apple deliberately violated injunction on App Store policies, citing attempts to maintain anticompetitive revenue stream with new restrictions.

Social

Law firm CEO's analysis reveals TikTok's extensive data collection practices

Recent examination of platform's terms raises concerns across Europe as regulators intensify scrutiny.

Data

Inside Google's Q1 2025 Privacy Sandbox Report

Google reverses course on cookie deprecation after years of industry preparation, announces status quo will remain.

Data

Google reCAPTCHA ruled unlawful without consent by Austrian court

Privacy ruling confirms websites must obtain explicit consent before using Google security tool.

Data

PayPal launches offsite ads with transaction data targeting

PayPal expands advertising business with new platform leveraging purchase behavior across merchants.

Data

Google Play adds new metrics to help developers improve app quality

New dashboard and measurement tools aim to boost developer understanding of user experience.

Data

Google rolls out policy center improvements

New labels help app publishers identify and prioritize ad serving issues.

Data

Chrome dominates with 63% market share, Safari trails at 17%

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

Data

BfDI warns about email transmission of medical appointment confirmations

German Data Protection Commissioner raises concerns over unencrypted emails containing patient health information.

Data

Tech giants hit with €700 million in fines for DMA violations

European Commission penalizes Apple and Meta for breaching EU's new digital competition rules just four weeks after enforcement began.

Data

Google keeps cookies

Google's sudden decision to maintain third-party cookies in Chrome marks a major shift in digital advertising strategy, impacting publishers and marketers worldwide.

Data

Antitrust laws' hidden benefits for society beyond just market efficiency

How competition enforcement secretly advances environmental and equality goals without most people realizing it.

Display

Western Union taps Magnite for media network expansion

Western Union enhances advertising reach to multicultural audiences through strategic partnership.

Data

Australian travel sector surges as digital habits reveal strong growth trends

Digital audience data shows dramatic shifts in how Australians research and book travel options.

Data

Zeotap achieves Google Cloud Ready BigQuery certification

Enterprise customer data platform receives technical validation after rigorous testing process.

Data

How web standards shape the internet's governing framework

A behind-the-scenes look at the consensus-driven process that ensures web reliability.

Data

EU's attempt to fix GDPR enforcement backfires spectacularly

How a well-intentioned regulation became a bureaucratic nightmare.

Data

TCF v2.3 update aims to solve vendor disclosure ambiguity

IAB Tech Lab tackles critical privacy framework issues with latest technical specification release.