Data EU Data Protection Board strengthens AI governance framework with new initiatives European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.
Data Google Analytics adds manual ad content support to custom channel groups analysis Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.
Data Spotify expands digital publishing tools with launch of Spotify for Authors platform Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.
Data Google Developer program launches Premium Tier with $500 cloud credits, expert support Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.
Search DOJ and States seek historic breakup of Google Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.
Data Google AdSense unifies first-party cookie controls in major platform update Google announces significant changes to AdSense first-party cookie management, affecting publisher controls and third-party demand access.
Data Disney+ partners with AudienceProject for independent ad campaign measurement in Europe AudienceProject becomes one of the first European measurement firms to offer independent audience tracking for Disney+ ad campaigns.
Display Mediaocean acquires Innovid for $500M to create independent ad tech powerhouse Advertising software giant Mediaocean buys Innovid in a $500M deal, merging it with Flashtalking to challenge Google's ad tech dominance.
Data Featured New Google Analytics Cost Data Import Google Analytics enhances cost data import functionality to better track unmatched data and improve campaign metrics importation.
Data LiveRamp launches Media Intelligence Tools to streamline cross-platform campaign analysis LiveRamp expands Quick Start Insights with standardized media metrics across premium publishers to enhance campaign measurement.
Data DOJ seeks Chrome Sale in historic Google Antitrust remedy proposal Justice Department to request Google sell Chrome browser and implement AI restrictions as part of landmark antitrust case remedies.
Data Short seller's report claims misconduct in Zeta Global's data collection practices Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping.
Data App Store updates VAT and pricing changes in multiple countries for December 2024 Major tax and pricing changes announced for App Store developers in Nepal, Kazakhstan, Madeira, Japan and Türkiye.
Data FTC warns Data Clean Rooms not a privacy silver bullet despite growing industry use Federal Trade Commission issues guidance on Data Clean Rooms' privacy limitations and companies' legal obligations.
Data Meta enhances Developer Platform with new user data deletion requirements Meta implements mandatory user data deletion protocol for developers, strengthening privacy protection measures.
Data Looker connected sheets triples pivot table row limit to 100,000 rows Major update to Looker Connected Sheets increases pivot table row limit from 30,000 to 100,000 rows for enhanced data analysis.
Data CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal UK regulator finds ongoing competition concerns in Google's revised Privacy Sandbox approach despite user choice on cookies.
Data Google introduces 7-Day warning period for Customer Match policy violations Google updates Customer Match policy to include grace period before account suspensions, focusing on user experience protection.
Data AppLovin shatters records with $1.2B Q3 Revenue as AI technology transforms digital advertising Record-breaking quarter shows AppLovin's AI-powered advertising platform AXON driving 39% revenue surge and 300% profit growth.
Data Featured Click Fraud explained Comprehensive analysis of click fraud mechanisms, detection methods, and impact on digital advertising ecosystem.
Data Google Analytics launches data access monitoring tools for security control Google Analytics introduces new quota log reporting features for improved data access tracking and API usage monitoring.
Data IAB Tech Lab's Accountability Platform sets new standard for privacy signal monitoring IAB Tech Lab launches verification framework to monitor privacy signal compliance in digital advertising supply chains.
Data Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
Data The Trade Desk reports accelerated growth with 27% revenue increase in Q3 2024 Digital advertising platform reports strong financial performance driven by CTV growth and retail media expansion.
Video Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.