Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

Data

Consumer trust crisis hits marketing as AI data use sparks privacy concerns

European study reveals 59% oppose AI training use while demanding clearer data controls.

Data

Google partners with Sparkasse for digital age verification in Europe

Germany's largest savings bank network launches wallet-based age verification system with Google for secure online access controls.

Data

Microsoft Clarity live extension receives major visual redesign

Microsoft enhances browser extension interface to simplify website analytics access for marketers and developers.

Data

Meta challenges commission decision on digital Markets Act compliance

Commission ruling forces tech giant to offer reduced personalization service without compensation.

Data

Chrome divestiture technically feasible according to new report

New research addresses key technical questions about Google's browser separation.

Data

Weborama and Utiq launch hybrid cookie and cookieless advertising solution

A new branding offer combines traditional and privacy-first targeting as half of European digital inventory becomes non-addressable.

Data

IAB establishes standard metrics for gaming advertising measurement

Comprehensive framework addresses transparency gaps as 80% of U.S. internet users identify as gamers.

Data

Privacy company Proton joins antitrust challenge against Apple's App Store policies

Swiss developer files class-action lawsuit citing predatory practices that harm competition and consumers.

Data

Google adds Tag Diagnostics to Analytics consent settings hub

Google Analytics integrates diagnostic tools directly into consent monitoring interface for streamlined compliance verification.

Data

Apple faces trial as federal court denies motion to dismiss antitrust lawsuit

Court ruling allows government case alleging smartphone monopoly to proceed despite tech giant's objections.

Data

Apple expands EU app store alternatives with new installation features

Apple introduces streamlined web marketplace installation and revised developer terms for European Union users starting with iOS 18.6 update.

Data

Google expands privacy controls to eight additional US states

AdSense implements Universal Opt-Out Mechanism provisions across Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland.

Data

Adsquare launches attribution dashboard with real-time insights

Location intelligence platform introduces comprehensive measurement hub for programmatic campaigns with advanced control condition methodology.

Data

Google Ads API delays mandatory conversion environment field until September

Google extends implementation deadline for in-app conversion tracking improvements by three months.

Data

Google streamlines broad match testing with single-campaign experiments

Google Ads launches new broad match experiment approach eliminating campaign duplication for faster testing results.

Data

Russian ISPs throttle Cloudflare traffic to 16KB

Russian Internet Service Providers implement traffic caps that disrupt digital marketing infrastructure across major web services.

Data

Dutch regulator reduces AS Watson fine to €50,000 for cookie violations

Dutch authority cuts penalty after company appeals original decision against Kruidvat website tracking practices.

Data

Bangladesh finalizes comprehensive data protection ordinance draft

Interim government presents Personal Data Protection Ordinance 2025 to cabinet after multi-year development process.

Data

Utiq announces UK launch through Virgin Media O2 and Vodafone partnerships

Privacy-first advertising platform activates fifth European market with telco-backed infrastructure enabling cookieless targeting.

Data

UK modernizes data protection with new automated decision framework

UK introduces streamlined rules for AI systems and personal data processing under 2025 legislation.

Data

Google Analytics adds nine new data sources for cost data import

Google Analytics expands cost data import functionality with nine new sources including BigQuery and Amazon platforms.

Data

Google Ad Manager expands postal code targeting to Spain and Italy

Google Ad Manager enables precise postal code targeting for Spanish and Italian markets as programmatic advertising becomes increasingly location-specific.

Data

Google AdMob cuts historical data retention periods for mobile publishers

AdMob limits historical data to 7 years for ads activity and 90 days for user activity starting September 2025.

Data

Amazon launches geographic insights feature to identify untapped markets

Amazon introduces Geographic Insights and Activation to help advertisers discover new customer bases using retail data.