Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

ID5 acquires TrueData to strengthen global identity infrastructure

ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

Data

Germany pushes for sweeping data protection simplification beyond EU proposal

Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.

Data

Ecuador establishes framework for legitimate interest data processing

Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.

Data

This week: Courtroom showdowns and crumbling measurement

Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.

Data

Google Analytics refocuses user-provided data on ads conversions

Google Analytics launched new user-provided data infrastructure on November 5, prioritizing Enhanced Conversions and Customer Match while removing reporting identity.

Data

Black Rifle Coffee faces class action over American origin claims

California consumers challenge Black Rifle Coffee's "America's Coffee" branding and flag imagery, alleging products are sourced and processed abroad rather than domestically.

Data

Google updates DV360 attribution and measurement tools

Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting.

Data

DV360 expands audience reporting to ten distinct categories

Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories.

Data

Google Finance expands AI capabilities with Deep Search and prediction markets

Google Finance adds Deep Search, prediction markets from Kalshi and Polymarket, live earnings tracking, and launches in India with English and Hindi support.

Data

Google Ads Editor 2.11 adds Performance Max search term reports

Google releases Editor 2.11 with Performance Max search term visibility, campaign-level negative keyword lists, Smart Bidding Exploration, and video generation tools.

Data

French regulators fine Doctolib €4.66 million for antitrust violations

France's Autorité de la concurrence fined Doctolib €4.66 million for exclusivity clauses and predatory acquisition of competitor MonDocteur.

Data

IAB Australia publishes data deletion framework explainer for adtech

IAB Australia releases guidance on standardized privacy protocol as nation awaits second tranche of reforms expected to introduce consumer deletion rights.

Data

Innovid expands Harmony with conversion signals for real-time optimization

Innovid announced conversion signals within Harmony on November 5, 2025, enabling publishers and platforms to optimize campaigns in real time based on actual business outcomes rather than traditional delivery metrics.

Data

IP address targeting proves 87% inaccurate for household advertising

Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages.

Data

European data protection board evaluates Brazil adequacy decision

European Data Protection Board adopts Opinion 28/2025 assessing Brazil's data protection framework ahead of adequacy decision enabling personal data transfers from Europe.

Data

Polish court says dentist office address is not personal data

Supreme court rules that business name, address and phone number on commercial website don't count as personal data under GDPR regulations.

Data

Germany certifies Platform Control as dispute resolution body for Google platforms

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

Data

Google mandates TCF v2.3 migration by February 2026

Publishers and Consent Management Platforms face a February 28, 2026 deadline to implement IAB Europe's updated framework, with Google systems accepting v2.3 strings immediately.

Data

EU's cloud sovereignty plan gives more points to efficiency than independence

Commission's scoring system weights supply chain 20% and legal jurisdiction 10%, letting US providers win contracts despite foreign government access.

Data

Uber launches platform-specific attention metric with Adelaide and Kantar

Uber Advertising announces the first custom attention model combining brand lift data with predictive attention measurement for ride and food delivery ads.

Video

IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

Data

Bombora launches curated ecosystem audiences with premier B2B partners

Bombora debuts curated ecosystem audiences on October 30, 2025, partnering with Crunchbase, Definitive Healthcare, G2, and HG Insights for B2B targeting.

AI

Cloudflare unveils registry format for bot and agent authentication

Cloudflare introduces registry format enabling website operators to discover and validate cryptographic keys from bots and agents at scale, addressing authentication needs.

Data

Microsoft Clarity enforces final cookie consent deadline starting now

Microsoft Clarity begins final enforcement of cookie consent requirements for European traffic on October 31, 2025, affecting analytics features.

Data

AdRoll integrates HUMAN Security for fraud defense and viewability tracking

AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns.