Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Aug 30, 2025 Ad buyers lose key tool as Prebid breaks auction tracking system

Digital network explosion showing transaction ID (TID) system breakdown disrupting programmatic advertising transparency

Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.

by Luis Rijo

Data - Aug 30, 2025 Austrian authority orders YouTube to honor data access request after 5-year case

YouTube towers face lightning storm as lone figure holds glowing document demanding data access rights

After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.

by Luis Rijo

Data - Aug 29, 2025 Microsoft Clarity introduces AI channel groups for traffic analytics

Microsoft Clarity dashboard showing new AI Platform channel group tracking artificial intelligence traffic sources and analytics data.

Microsoft Clarity launches dedicated tracking for AI platform traffic as chatbots reshape web navigation patterns.

by Luis Rijo

Data - Aug 29, 2025 Apple announces tax and pricing updates affecting global developers

Digital world map showing global tax changes with lightning and currency symbols representing Apple's new App Store rates.

Apple introduces tax changes across seven countries including 3.5% IOF in Brazil, 24% VAT in Estonia, and removes Canada's DST starting August 21, 2025.

by Luis Rijo

Data - Aug 29, 2025 Czech media coalitions establish ten-point self-regulation framework

Czech flag waves over Prague Castle as media organizations unite for European regulatory compliance.

Ten major Czech media associations unite to implement European Media Freedom Act requirements through comprehensive industry standards announced August 8, 2025.

by Luis Rijo

Data - Aug 27, 2025 Google Finance expands AI testing access through Search Labs opt-in

AI-powered Google Finance interface showing ETH/USD analysis with research panel and advanced charting tools in beta testing

Nick Fox announces expanded U.S. access to AI-powered Google Finance via Search Labs on August 27, 2025, following positive feedback on research capabilities and advanced data visualizations from early testers.

by Luis Rijo

Data - Aug 27, 2025 Microsoft Clarity enforces cookie consent requirements across Europe

Microsoft Clarity cookie consent enforcement landscape with privacy shield for EEA, UK, Switzerland

Microsoft mandates consent signals for Clarity users in EEA, UK, and Switzerland starting October 31, 2025, affecting session recordings and analytics features.

by Luis Rijo

Data - Aug 27, 2025 Dark traffic exposes blind spot in digital advertising as nearly 1 billion users become invisible

Chart showing dark traffic growth from 590M users in 2019 to 976M in 2025, projected to reach 1.1BN by 2026

New research reveals brutal adblockers have cut off 976 million users from publishers, threatening the economic foundation of web publishing.

by Luis Rijo

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