Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Official: Amazon acquires Sizmek Ad Server

Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”

Data

Forrester: Salesforce is the leader DMP with the best offering

Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current

Data

Salesforce acquires Tableau for $15.7 billion

Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.

Data

GumGum deploys White Ops in its entire inventory

The exchange GumGum this month announced that has deployed White Ops across its entire inventory.

Data

Looker to join Google Cloud later this year

Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.

Data

MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering

Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.

Data

Amazon acquires Sizmek adserver

Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.

Data

Everflow partners with Tipalti to automate all publisher and affiliate payments

Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.

Data

4 buyers shortlisted for the Kantar sale

According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder.

Data

Google introduces a new planning tool in Google Ads for performance campaigns

Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.

Data

Chrome to restrict fingerprinting and to make it easier to block 3rd party cookies

Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.

Data

Microsoft to end HealthVault service by November 2019

Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.

Data

OpenX launches OpenAudience challenging the walled gardens

OpenX last week launched OpenAudience, a platform that enables advertisers to plan and buy people-based marketing.

Data

Analytics cross-device conversions now available on Google Ads

Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.

Video

The Trade Desk integrates Samba TV data in the Planner

The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.

Data

Google Analytics for Firebase will have multiple filters on event reports

Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers

Display

Tamedia and AXA launch a platform to help people to choose a suitable vehicle

Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.

Data

AWS opens a new region in Hong Kong

Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The AWS Asia

Data

Experiments on AMP pages now available on Optimizely

Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a

Data

Google Fit launched on iOS and is compatible with Apple Watch or with Wear OS

Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.

Data

Transparency and Consent Framework version 2.0 on public comment

IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.

Data

HasOffers rebranded as TUNE Partner Marketing Platform

TUNE this week announced that is retiring HasOffers product name, and launching TUNE Partner Marketing Platform. Peter Hamilton, TUNE's CEO, said this will simplify the identity and show "complete focus and commitment to meet the changing needs of marketing partnerships."

Data

Google launches tag templates for Quora Pixel and Pinterest Tag

Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.

Data

MRC continues DoubleVerify’s accreditation

DoubleVerify this week announced it has been granted continued accreditation by the Media Rating Council (MRC) for DV’s desktop, mobile web and mobile in-app measurement.

Data

AdStage now available on Google Sheets

AdStage this week launched a new product that brings the cross-channel advertising data into Google Sheets, starting at only $29/month.