Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Omnicom to acquire Interpublic for $13.3 billion in advertising industry transformation

Historic merger combines two advertising giants to create world's largest marketing services provider amid technological shifts.

Data Featured

Ahrefs expands into web analytics market with new feature across all plan tiers

Search software company Ahrefs launches web analytics tool, available on free and paid plans, expanding beyond SEO toolset.

Data

Omnicom and IPG merger talks signal major advertising industry consolidation

WSJ reports potential combination would create world's largest ad company, surpassing WPP with over $20 billion in revenue.

Data

Cloudflare expands domain transfer support to include premium domains

Users can now transfer premium domain names to Cloudflare's registrar service, expanding beyond standard domain offerings.

Data

Understanding demand curves: Key tool for effective marketing strategies

An examination of how demand curve analysis helps businesses optimize pricing and marketing decisions in competitive markets.

Data

Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods

Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.

Data

Taiwan designates Google as regulated online advertising platform under anti-fraud law

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

Data

Looker Studio expands natural language capabilities with Gemini integration

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

Data

Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

Data

Google bid manager API expands reach data inclusion with new confidence filter

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

Data

Nielsen integrates TikTok data into cross-media measurement system for advertisers

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

Data

Court orders OpenAI to disclose employees' social media messages in copyright case

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

Data

Google details comprehensive web crawling process in new technical document

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

Data

Opera advertising arm receives top industry certification for security standards

Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.

Data

Amazon debuts data streaming service for advertising metrics optimization

New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.

Data

Life event consumer study shows shifting brand engagement patterns

New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.

Data

Google Analytics streamlines key event tracking with one-click recommendations

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

Data

European data protection board unveils new strategy for cross-regulatory cooperation

EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.

Data

Microsoft Advertising Platform integrates with Mediaocean for automated orders

New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

Data

Wikipedia traffic shifts: From ChatGPT to Politics as top draw 2023-2024

Analysis reveals how reader interests shifted from AI dominance in 2023 to political engagement in election year 2024.

Data

Digital rights group NOYB gains EU-wide authority for collective data protection cases

Privacy watchdog NOYB receives approval to launch EU-wide collective redress actions for GDPR violations and data rights.

Data

Temu releases content moderation report for EU Digital Services Act

Temu details content moderation practices, automated systems, and human oversight in new transparency report for EU compliance.

Data

MSN Weather unveils new homepage with modern design

Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.

Data

Microsoft Clarity enhances website analytics with new Wix integration features

Microsoft's latest update brings advanced user behavior tracking and AI-powered insights directly into the Wix platform for improved analytics.

Data

IAB Tech Lab releases framework for privacy-first digital advertising without IDs

New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.