The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.
A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.
A new DAA survey finds 85% of Americans recognize the AdChoices icon - a record high - while 88% expect interest-based ads and 87% back watchdog oversight.
UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.
IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
The Court of Justice of the EU today registered case C-804/25, putting 13 questions on FATCA's compatibility with GDPR and EU privacy law before its judges.
France's CNIL today launched a public consultation on session replay tools, setting strict consent and data minimization rules for website tracking technology used by millions of sites.
AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.
Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.
