Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Retail - Jan 14, 2026 Amazon tightens view attribution as ROAS reporting splits

Amazon attribution notification showing enhanced model for view-based campaigns starting January 1

Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.

by Luis Rijo

Data - Jan 14, 2026 AudienceProject maps your streaming wars

AudienceProject reveals Q1 2026 roadmap featuring Disney+ direct integration, Trade Desk partnership, Poland expansion, and AI-enhanced measurement platform updates.

by Luis Rijo

Search - Jan 14, 2026 Google Trends now uses Gemini to suggest search terms

Google Trends adds Gemini AI for automated search term discovery and trend comparison analysis

Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.

by Luis Rijo

Data - Jan 12, 2026 Apple services shattered records in 2025

Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.

by Luis Rijo

Data - Jan 12, 2026 Honey loses access to 2,000 clients after Rakuten network termination

Rakuten Advertising email notifying merchants of Honey's network termination, effective immediately.

Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.

by Luis Rijo

Data - Jan 10, 2026 StackAdapt brings self-serve NPI targeting to pharmaceutical advertisers

StackAdapt NPI targeting system matching dental provider Dr. A. Chen with verified professional segment data.

StackAdapt launches in-platform NPI targeting and measurement on Jan. 6, 2026, enabling pharmaceutical marketers to run deterministic HCP campaigns.

by Luis Rijo

Data - Jan 10, 2026 Google shuts down session tracking for new advertisers in Ads API

Google Ads API blocks session attributes and IP addresses, routes to Data Manager API

Google restricts IP address and session attribute imports in Google Ads API starting February 2, forcing developers toward Data Manager API migration.

by Luis Rijo

Data - Jan 10, 2026 Microsoft Advertising and Epsilon bring precision targeting to search campaigns

Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

by Luis Rijo

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