Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Display

Digital advertising is quietly reshaping the U.S. economy

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

Data

IAB Tech Lab unveils technical standards roadmap for digital advertising in 2025

New specifications aim to address live streaming, privacy compliance, and artificial intelligence in digital advertising sector.

Data

GDPR enforcement data shows low fine rates across European authorities

Analysis of European Data Protection Board statistics reveals only 1.3% of GDPR cases resulted in fines between 2018-2023

Data

NIQ expands consumer panel to 250,000 participants for enhanced market insights

NIQ launches expanded Omnishopper panel with 250,000 participants, offering deeper visibility into consumer behavior trends.

Data Featured

Google opens Meridian marketing mix model

Google's open-source marketing measurement tool Meridian becomes available worldwide, promising privacy-first analytics.

Data

Yahoo becomes first DSP to implement IAB Tech Lab data transparency labels

Yahoo DSP adopts standardized data labels to provide advertisers with detailed information about audience segments.

Display

LiveRamp powers first casino media network with Mohegan

Mohegan launches media network to deliver personalized ads across 200 million monthly casino impressions.

Data Featured

First-party data becomes crucial for business growth in 2025

New Google playbook highlights how businesses can leverage first-party data to drive profitable growth amidst privacy changes.

Data

UK data watchdog allows 'consent or pay' model for online publishers

ICO guidance confirms publishers can charge users who reject personalized ads if they meet data protection standards.

Data

Meta simplifies Instagram and marketing API integrations

Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.

Data

DV360: New tools for privacy-focused advertising

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

Data

EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

Data

Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

Data

Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.

Video

Automotive advertisers gain deeper insights into TV ad performance

Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.

Data

Google Analytics enables cross-property report sharing

Google Analytics launches new report sharing feature, helping teams avoid configuration differences and save time analyzing data.

Data

Indonesia imposes $12.4 million fine on Google over Play Store billing practices

Indonesian antitrust agency penalizes Google for unfair business practices related to mandatory payment system in Play Store.

Data

Comscore launches cross-platform content analysis tools for media companies

New measurement solution provides insights across TV, streaming, and digital platforms for content owners and media companies.

Data

TikTok's advertising pixels remain active despite nationwide platform shutdown

Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.

Data

Europe inches closer to TikTok restrictions amid data privacy concerns

Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.

Data

Data privacy group files complaints against Chinese tech firms over EU data flows

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

Data

Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

Data

Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

Data

Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

Data

European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.