Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google AdSense, AdMob, Ad Manager: Adapting to 2025 US Privacy Laws

Learn how Google's advertising products are helping publishers comply with new privacy laws in 5 US states, including updates to Restricted Data Processing.

Data

Yahoo expands identity solutions to CTV and publishers, boosting ad targeting

Yahoo enhances digital advertising capabilities with Identity Solutions for CTV and expanded publisher availability via major SSPs.

Data

Google Analytics launches Shared Segments for enhanced data analysis

New saved segments feature in Google Analytics enables property-wide data sharing and collaborative analysis.

Data

FTC finalizes "Click to Cancel" rule to protect consumers from deceptive subscription practices

New Federal Trade Commission rule aims to make subscriptions easier to cancel and crack down on unfair negative option marketing.

Data Featured

Google Ads simplifies Video Experiments to boost creative performance

New feature streamlines setup for Video consideration and reach experiments, enabling data-driven optimization of YouTube ad creative.

Data

Google Ads API v18 introduces new features for Performance Max and reporting

Latest update brings enhanced reporting capabilities, budget recommendations, and audience targeting improvements for advertisers.

Data

Apple advances B2B strategy

Apple's Business Connect update offers all companies tools to boost digital presence across Apple apps, reaching 1B+ users.

Data

WP Fusion developer wins trademark dispute with Automattic over plugin use

Automattic agrees to remove WP Fusion Lite from WordPress.com after cease and desist, highlighting open-source trademark issues.

AI

Treasure Data unveils AI framework for CDP

New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.

Retail

Amazon Marketing Cloud unveils optimal frequency for ad campaign optimization

Amazon's new Optimal Frequency solution helps advertisers maximize campaign performance through data-driven insights and automated recommendations.

Data

DoubleVerify launches News Accelerator

DV's News Accelerator program aims to align product innovation with news industry needs and encourage ad spending on journalism.

Retail

Amazon Ads expands measurement and targeting capabilities with AMC

Amazon Ads unveils new tools for product launches, audience targeting, and measurement to help brands maximize advertising impact across channels.

AI

Feedly launches AI Actions

New AI-powered features streamline article summarization, data extraction, and report creation for market intelligence professionals.

Data

Apple's new iPad Mini

Apple unveils iPad mini with A17 Pro, Apple Intelligence, and Apple Pencil Pro support, starting at $499 for 128GB.

Data

IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol

New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape.

Data

WPEngine seeks injunction against WordPress founders

Case 3:24-cv-06917-AMO exposes alleged extortion and cyber attacks, with WPEngine seeking to halt Automattic and Mullenweg's actions.

Data

Google Analytics 360 enhances data insights with unsampled quota upgrades

Recent updates to Google Analytics 360 offer users access to significantly more unsampled data, improving analysis capabilities.

Data

Adobe unveils GenStudio for Performance Marketing

Adobe launches GenStudio for Performance Marketing, revolutionizing campaign creation with generative AI and integrated partnerships.

Data

Study warns of AI pitfalls in human decisions: calls for cautious integration

New research highlights challenges in combining AI and human judgment for complex moral and ethical decisions.

Data Featured

Global copyright laws converge to support AI training, new study reveals

Research uncovers surprising harmony in copyright exceptions for AI across diverse legal systems, predicting further convergence despite ongoing challenges in this rapidly evolving field.

Data

Google tightens rules for Ad Agencies managing client accounts

New rules require more transparency on costs and performance for agencies managing Google Ads accounts.

Data

Microsoft unveils Ad Selection API for privacy-preserving advertising

New server-side API aims to balance user privacy and ad relevance as industry moves away from third-party cookies.

Data

Google launches Global Signal Exchange to combat online scams and fraud

Google partners with anti-scam organizations to create a global platform for sharing data on online fraud and scams.

Data

Industry anti-fraud efforts save advertisers $10.8 Billion in 2023

TAG study reveals 92% reduction in invalid traffic losses due to collaborative anti-fraud initiatives in digital advertising.

Data

European Data Protection Board unveils work programme for 2024-2025

EDPB releases new work plan focused on enhancing data protection guidance, enforcement and global cooperation.