Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1963 Articles

Data - Jul 13, 2025 UK data protection law introduces mandatory complaint reporting requirements

Data Protection Act 2018 coat of arms showing UK government's legislative framework for privacy laws

Data controllers must now track and report complaint metrics to ICO under section 164B framework.

by Luis Rijo

Data - Jul 12, 2025 Vivaldi 7.5 brings stability improvements to mobile browsers

Vivaldi 7.5 mobile browser displaying reading list and web browsing on dual devices with enhanced UI

Vivaldi Technologies releases maintenance update focusing on bug fixes and user experience.

by Luis Rijo

Data - Jul 12, 2025 Utiq certifies fifty-five as trusted partner in France for privacy advertising

Fifty-five becomes certified Utiq Trusted Partner for privacy-first advertising solutions in France.

Telecommunications-powered advertising platform expands European reach through Paris-based data marketing consultancy partnership.

by Luis Rijo

Data - Jul 11, 2025 Comscore achieves full JIC certification for national TV measurement

TV measurement data flows from multiple devices to JIC certification badge, showing cross-platform analytics.

Company becomes sole provider with complete certification across all measurement categories

by Luis Rijo

Video - Jul 10, 2025 Utiq partners with Visoon for privacy-first TV advertising expansion

Visoon and Utiq logos showcasing partnership for privacy-first addressable TV advertising technology.

Utiq partners with Visoon for enhanced cross-screen targeting across connected TV and HbbTV platforms.

by Luis Rijo

Data - Jul 10, 2025 VideoAmp expands AWS partnership for privacy-enhanced measurement

Media measurement company offers cloud-native solutions through AWS Clean Rooms to deliver faster insights.

by Luis Rijo

Data - Jul 09, 2025 GDPR relaxes record-keeping for companies under 750 employees

GDPR record-keeping exemption expanded to companies with under 750 employees using risk-based assessment

Data protection authorities support simplification with risk-based requirements.

by Luis Rijo

Social - Jul 08, 2025 LinkedIn enables third-party analytics access with new Member Post API

LinkedIn launches Member Post Analytics API enabling third-party social media tool integration for creators.

LinkedIn launches Member Post Analytics API allowing creators to integrate performance data into 11 third-party platforms.

by Luis Rijo