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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1965 Articles
Data   -   Jun 18, 2025 Google updates DV360 to reflect Scope3 acquisition of Adloox
Scope3

Third-party prebid provider undergoes complete rebranding across platform in July 2025.

by Luis Rijo
Data   -   Jun 17, 2025 UK data regulator hits 23andMe with £2.31 million fine for genetic breach
DNA double helix with red security warnings and broken locks showing genetic data breach vulnerability

ICO fines genetic testing firm £2.31M after credential stuffing attack exposed 155,592 UK customers' DNA data over 5 months.

by Luis Rijo
Data   -   Jun 17, 2025 Google AI Mode now counts toward Search Console totals
Google Search Console dashboard showing AI Mode integration with performance metrics and traffic data

Traffic from Google's interactive AI search mode officially tracked in performance reports starting June 17, 2025.

by Luis Rijo
Data   -   Jun 17, 2025 German DPAs face court action over 'Pay or OK' inactivity
Pay or OK consent banner on German news site forcing users to pay or accept tracking. Copyright: noyb

Privacy advocate noyb sues German data protection authorities after nearly four years of inaction on unlawful consent systems.

by Luis Rijo
Data   -   Jun 17, 2025 European anti-fraud programmes prevented €3.45B losses in 2023
European ad industry would lose €5B to invalid traffic without current anti-fraud standards and programmes.

Industry standards reduced invalid traffic costs by 69% while unprotected channels still waste €1.075B annually.

by Luis Rijo
Data   -   Jun 17, 2025 France proposes stricter email tracking consent rules
Email tracking consent popup showing France's new CNIL regulations requiring user permission for pixels

French data authority drafts guidelines requiring consent for email tracking pixels affecting marketing campaigns.

by Luis Rijo
Data   -   Jun 16, 2025 Snowflake and Acxiom announce plans to transform AI marketing infrastructure
Strategic partnership visualization showing Snowflake AI Data Cloud integrating with Acxiom marketing tools.

Collaboration aims to eliminate data silos while bringing transparency to brand marketing through secure cloud integration.

by Luis Rijo
Data   -   Jun 16, 2025 Hessian data authority declares abandoned shopping cart emails illegal
GDPR compliance illustration showing abandoned cart email restrictions and consent requirements for e-commerce.

Data protection regulator finds that promotional emails to non-customers violate GDPR consent requirements, affecting practices across e-commerce industry.

by Luis Rijo
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