Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jun 08, 2025 ID5 partners with Future Today for CTV advertising addressability

Digital advertising identity provider teams with streaming publisher to enhance targeting capabilities across billion ad impressions.

by Luis Rijo

Data - Jun 07, 2025 Google introduces tag gateway to improve ad tracking accuracy

Google Tag Gateway visualization showing first-party domain routing with security shield and analytics growth chart

Google launches tag gateway for advertisers with Cloudflare integration, improving data accuracy by 11% through first-party tracking infrastructure.

by Luis Rijo

Data - Jun 07, 2025 FTC targets media rating companies in sweeping industry probe

FTC investigation scope 2019-2025: Media rating firms face federal scrutiny over industry ties

The commission demands disclosure of operations, finances, and industry relationships from rating organizations amid mounting political pressure.

by Luis Rijo

Data - Jun 07, 2025 Meta halts covert Android tracking following research disclosure

Diagram shows how Meta and Yandex apps secretly track Android users via localhost ports bypassing privacy

Researchers uncover method allowing Facebook and Instagram apps to link browsing history with user identities through localhost connections.

by Luis Rijo

Data - Jun 02, 2025 Microsoft Clarity launches first Ambassador Program for analytics experts

Microsoft Clarity Ambassador Program benefits: early access, expert network, exclusive content for analytics professionals.

Exclusive initiative targets digital marketing professionals to shape platform's future.

by Luis Rijo

Data - Jun 01, 2025 Irish court approves first class action against Microsoft RTB data breach

ICCL secures permission for Ireland's first class action targeting Microsoft's real-time bidding data violations under GDPR.

by Luis Rijo

Data - May 31, 2025 DoubleVerify fraud lawsuit shakes digital ad verification market

DoubleVerify lawsuit alleges fraud in digital ad verification amid 65% stock decline and bot detection failures.

DoubleVerify faces class action lawsuit alleging systematic fraud and ineffective bot detection amid 36% stock plunge.

by Luis Rijo

Data - May 30, 2025 German court clarifies cookie banner compliance requirements

German court ruling transforms cookie consent: eliminates dark patterns, mandates equal reject/accept buttons.

Appeals court ruling challenges data authority's broad interpretation of consent mandates.

by Luis Rijo

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