Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1966 Articles

Data - May 03, 2025 Stripe helps iOS developers bypass Apple's 30% commission after court ruling

The comparison shows Apple's 30% App Store commission versus Stripe's 2.9% fee after the 2025 court ruling.

Apple forced to remove payment restrictions after judge finds tech giant in contempt.

by Luis Rijo

Data - May 03, 2025 Yahoo's conversion API aims to solve measurement hurdles in cookieless world

Yahoo Identity Solutions combines addressable and non-addressable environments for 314M global users

New solution allows advertisers to unify online and offline conversion tracking in real-time.

by Luis Rijo

Data - May 02, 2025 TikTok fined €530 million by Irish regulator over data transfers to China

This striking image portrays data transfers from EU to China under regulatory scrutiny, visualizing TikTok's privacy issues.

Privacy watchdog orders compliance measures following investigation into user data handling.

by Luis Rijo

Data - May 02, 2025 Google unveils server-side tagging and enhanced app measurement tools

Google tag gateway interface showing how it enhances first-party data collection by routing tags through CDNs for improved measurement accuracy.

Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.

by Luis Rijo

Data - May 02, 2025 Mozilla CFO testifies in Google search case, warns of browser ecosystem risks

Browser engine diversity faces critical threat as Mozilla warns Firefox's Gecko engine needs search revenue to survive against Google's dominant Chromium.

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

by Luis Rijo

Data - May 02, 2025 20 PPC sites marketers can't ignore in 2025

Shocked marketer discovers industry's best-kept PPC resources - number 7 will change your strategy!

Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge

by Luis Rijo

Data - May 02, 2025 Magnite to merge ad server with SSP tech in streaming play

Magnite merges ad server and SSP tech, streamlining connections between publishers and advertisers for improved efficiency in 2025.

New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.

by Luis Rijo

Data - May 02, 2025 Apple forced to eliminate commissions on external purchases after contempt ruling

"Apple's new App Store guidelines remove restrictions on external payment options for US developers

A detailed look at how recent court decision fundamentally alters App Store economics and developer options.

by Luis Rijo