Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - May 02, 2025 20 PPC sites marketers can't ignore in 2025

Shocked marketer discovers industry's best-kept PPC resources - number 7 will change your strategy!

Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge

by Luis Rijo

Data - May 02, 2025 Magnite to merge ad server with SSP tech in streaming play

Magnite merges ad server and SSP tech, streamlining connections between publishers and advertisers for improved efficiency in 2025.

New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.

by Luis Rijo

Data - May 02, 2025 Apple forced to eliminate commissions on external purchases after contempt ruling

"Apple's new App Store guidelines remove restrictions on external payment options for US developers

A detailed look at how recent court decision fundamentally alters App Store economics and developer options.

by Luis Rijo

Data - May 01, 2025 Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

by Luis Rijo

AI - May 01, 2025 Anthropic unleashes Claude integration tool to transform productivity

Claude accessing Confluence with Integrations: AI assistant reviews team offsite planning document and creates tasks.

Human AI interactions evolve with major platform update that connects Claude to workplace software.

by Luis Rijo

Data - May 01, 2025 Epic victory: Court holds Apple in contempt over App Store competition rules

Historic AI courtroom image captures Epic's victory over Apple in landmark antitrust ruling that reshapes app economy.

US federal judge finds Apple deliberately violated injunction on App Store policies, citing attempts to maintain anticompetitive revenue stream with new restrictions.

by Luis Rijo

Social - May 01, 2025 Law firm CEO's analysis reveals TikTok's extensive data collection practices

Worried professional stares at TikTok app on phone as data icons flow from screen, revealing hidden privacy concerns.

Recent examination of platform's terms raises concerns across Europe as regulators intensify scrutiny.

by Luis Rijo

Data - May 01, 2025 Inside Google's Q1 2025 Privacy Sandbox Report

Google reverses course on cookie deprecation after years of industry preparation, announces status quo will remain.

by Luis Rijo

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