Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Apr 30, 2025 Google reCAPTCHA ruled unlawful without consent by Austrian court

EU privacy ruling visualized: Google reCAPTCHA data sent despite "Decline" option violates GDPR consent requirements

Privacy ruling confirms websites must obtain explicit consent before using Google security tool.

by Luis Rijo

Data - Apr 29, 2025 PayPal launches offsite ads with transaction data targeting

PayPal expands advertising business with new platform leveraging purchase behavior across merchants.

by Luis Rijo

Data - Apr 29, 2025 Google Play adds new metrics to help developers improve app quality

New LMK rate metric in Google Play Console helps developers track memory-related app terminations

New dashboard and measurement tools aim to boost developer understanding of user experience.

by Luis Rijo

Data - Apr 27, 2025 Google rolls out policy center improvements

AdMob Policy center dashboard showing classified issues with 123 policy, 11 regulatory, and 1100 advertiser preference alerts

New labels help app publishers identify and prioritize ad serving issues.

by Luis Rijo

Data - Apr 27, 2025 Chrome dominates with 63% market share, Safari trails at 17%

Web browsers compete for digital real estate as mobile usage reshapes the landscape.

by Luis Rijo

Data - Apr 27, 2025 BfDI warns about email transmission of medical appointment confirmations

Medical appointment email security alert: Split-screen shows encrypted vs. unencrypted data transmission highlighting GDPR concerns.

German Data Protection Commissioner raises concerns over unencrypted emails containing patient health information.

by Luis Rijo

Data - Apr 27, 2025 Tech giants hit with €700 million in fines for DMA violations

EU fines tech giants: Apple hit with €500M, Meta with €200M for Digital Markets Act violations in landmark regulatory action.

European Commission penalizes Apple and Meta for breaching EU's new digital competition rules just four weeks after enforcement began.

by Luis Rijo

Data - Apr 23, 2025 Google keeps cookies

Google's sudden decision to maintain third-party cookies in Chrome marks a major shift in digital advertising strategy, impacting publishers and marketers worldwide.

by Luis Rijo

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