Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 08, 2026 German court holds third-party cookie providers liable without consent

Official coat of arms of Hessen state representing Frankfurt Higher Regional Court jurisdiction.

Frankfurt Higher Regional Court rules technology companies placing third-party cookies face direct liability even when website operators fail to obtain user consent, awarding €100 damages in December 2025 decision.

by Luis Rijo

Data - Jan 08, 2026 Google's $32 billion bet on cloud security faces February deadline

Description: European regulators must decide by February 10 whether to approve Google's largest-ever acquisition of cybersecurity firm Wiz amid warnings from researchers about vertical monopolization risks.

by Luis Rijo

Data - Jan 08, 2026 Spend-based carbon measurements overstate ad emissions by 450%

Bar chart comparing GMSF activity-based (0.47 tonnes) vs ADEME spend-based (2.62 tonnes) carbon emissions

Cedara and momox case study reveals how spend-based carbon calculations inflate digital advertising emissions compared to GMSF activity-based methodology.

by Luis Rijo

Data - Jan 07, 2026 Google's hidden data controls let advertisers block tag tracking

Screenshot showing Google Tag data transmission controls interface with advertising, analytics, and diagnostic restriction options.

Unnoticed Google Tag feature enables advertisers to block advertising, analytics, and diagnostic data collection when users deny consent across platforms.

by Luis Rijo

Data - Jan 07, 2026 California lawmaker wants to ban selling your sensitive data

California lawmaker Ward announces AB-1542 to ban sensitive personal information sales at Capitol

California Assembly Member Christopher Ward introduced legislation January 5 that would prohibit businesses from selling sensitive personal information to third parties under state privacy laws.

by Luis Rijo

Data - Jan 07, 2026 Influencers strike back with detailed contracts showing Honey violated terms

Content creators file second amended complaint January 5, 2026 with specific merchant contracts proving PayPal's Honey extension violated affiliate agreements.

by Luis Rijo

AI - Jan 04, 2026 How GDPR strangled European tech before it could compete

Visual metaphor of GDPR as a ticking time bomb for EU innovation and venture investment.

New research reveals privacy regulation drove US investors from Europe, cutting venture capital by 20% and forcing tech startups to rely on local funding ill-equipped for global growth.

by Luis Rijo

AI - Jan 03, 2026 Former EU commissioners defend digital rules against Trump censorship claims

Thierry Breton banned from US entry over digital platform regulation.

Former EU commissioners defend the Digital Markets Act against Trump's censorship accusations, clarifying the focus on fair competition and market transparency.

by Luis Rijo

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