Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Marketing strategy comparison reveals cost-efficiency patterns across ATL, BTL methods

Detailed analysis of marketing approaches shows significant variations in ROI measurement and budget requirements across strategies.

Data

Taiwan designates Google as regulated online advertising platform under anti-fraud law

Taiwan's Ministry of Digital Affairs names major tech platforms for mandatory compliance with new anti-fraud advertising measures.

Data

Looker Studio expands natural language capabilities with Gemini integration

Google's Looker Studio enhances data analytics with Conversational Analytics and autogenerated chart features

Data

Experian acquires Audigent to boost data capabilities in advertising ecosystem

Data giant Experian expands marketing solutions through strategic acquisition of Audigent, enhancing audience targeting capabilities.

Data

Google bid manager API expands reach data inclusion with new confidence filter

Google's bid manager API now allows access to previously excluded reach metrics data through a new statistical confidence filter.

Data

Nielsen integrates TikTok data into cross-media measurement system for advertisers

Nielsen's latest measurement tool incorporates TikTok campaign data, enabling direct performance comparison across digital platforms.

Data

Court orders OpenAI to disclose employees' social media messages in copyright case

Federal court rules California labor code does not prevent OpenAI from producing work-related social media messages in discovery.

Data

Google details comprehensive web crawling process in new technical document

New documentation explains how Googlebot discovers and processes web pages, including resource management and rendering.

Data

Opera advertising arm receives top industry certification for security standards

Opera Ads joins select group of 34 organizations worldwide achieving TAG Platinum status for digital advertising safety measures.

Data

Amazon debuts data streaming service for advertising metrics optimization

New service enables advertisers to access hourly performance data and campaign changes in near real-time through AWS integration.

Data

Life event consumer study shows shifting brand engagement patterns

New research reveals how major life changes impact consumer behavior and brand interactions across retail categories.

Data

Google Analytics streamlines key event tracking with one-click recommendations

New update enables marketers to mark and create key events with a single click, improving campaign measurement efficiency.

Data

European data protection board unveils new strategy for cross-regulatory cooperation

EDPB announces initiatives to align GDPR with EU digital laws and increase support for SMEs in latest strategic framework.

Data

Microsoft Advertising Platform integrates with Mediaocean for automated orders

New integration between Microsoft Advertising and Mediaocean's Prisma platform enables automated order insertion for media buyers.

Data

Wikipedia traffic shifts: From ChatGPT to Politics as top draw 2023-2024

Analysis reveals how reader interests shifted from AI dominance in 2023 to political engagement in election year 2024.

Data

Digital rights group NOYB gains EU-wide authority for collective data protection cases

Privacy watchdog NOYB receives approval to launch EU-wide collective redress actions for GDPR violations and data rights.

Data

Temu releases content moderation report for EU Digital Services Act

Temu details content moderation practices, automated systems, and human oversight in new transparency report for EU compliance.

Data

MSN Weather unveils new homepage with modern design

Microsoft's MSN Weather launches redesigned homepage featuring AI forecasting, unified interface, and detailed weather insights, backed by leading accuracy data.

Data

Microsoft Clarity enhances website analytics with new Wix integration features

Microsoft's latest update brings advanced user behavior tracking and AI-powered insights directly into the Wix platform for improved analytics.

Data

IAB Tech Lab releases framework for privacy-first digital advertising without IDs

New industry guidance helps advertisers and publishers navigate the transition to ID-less solutions while maintaining advertising effectiveness and privacy standards.

Data

EU Data Protection Board strengthens AI governance framework with new initiatives

European Data Protection Board announces collaborative measures with EU AI Office to align data protection and AI governance frameworks.

Data

Google Analytics adds manual ad content support to custom channel groups analysis

Google Analytics enhances custom channel group analysis by adding manual ad content parameter support for improved traffic tracking.

Data

Spotify expands digital publishing tools with launch of Spotify for Authors platform

Spotify introduces comprehensive analytics and promotional tools for audiobook creators through new Spotify for Authors platform.

Data

Google Developer program launches Premium Tier with $500 cloud credits, expert support

Google expands its Developer Program with a new premium membership offering cloud credits, certification vouchers, and 1:1 expert consultations.

Search

DOJ and States seek historic breakup of Google

Justice Department proposes Chrome divestiture and unprecedented data-sharing requirements to restore competition in search markets.