Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Cloudflare blocks largest cyber attack ever

Cybersecurity firm Cloudflare successfully defends against record-breaking online attack, ensuring internet stability.

Data Featured

Gmail's new summary cards

Google unveils enhanced Gmail summary cards for purchases, events, bills, and travel, plus a new "Happening Soon" section.

Data

Google Analytics unveils Deep Link Recommendation feature

Google Analytics introduces a new recommendation feature to identify and fix broken deep links, enhancing app user experience.

Data Featured

Optimizely acquires NetSpring

Optimizely's acquisition of NetSpring brings warehouse-native analytics to its digital experience platform, enhancing experimentation capabilities.

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Adform expands data offerings, maintains MRC accreditation

Adform partners with Mastercard, retains MRC accreditation, and enhances programmatic guaranteed workflow in latest updates

Display

Amazon unveils new Optimal Frequency solution for ad campaigns

Amazon Marketing Cloud introduces a self-serve tool to help advertisers manage ad frequency and improve campaign efficiency.

Data

Google adds new error types to TCF Report for enhanced CMP compliance

Google introduces errors 9.1 and 10.1 to help publishers troubleshoot certified CMP coverage in EEA, UK, and Switzerland.

Data

Apple introduces new regional Age Ratings for apps in Australia and France

Apple unveils plans for regional age ratings in Australia and France, enhancing App Store safety measures for users.

Data Featured

IAB Tech Lab launches PAIR protocol for first-party data matching

New open standard enables advertisers and publishers to match audiences privately without third-party cookies.

Data

Adobe Experience Cloud enhances AI Content optimization for marketers

New Adobe tools measure and personalize AI-generated marketing content, boosting ROI through real-time experimentation and insights.

Data

Safari 18.0: New features enhance web browsing across Apple devices

Apple's latest Safari update introduces Distraction Control, Video Viewer, WebXR support, and improved web apps for enhanced browsing.

Data

W3C elects new board of directors: 7 leaders shaping the web's future

W3C members have chosen 7 directors to guide web standards for the next 2 years, marking a crucial phase in the consortium's evolution as an independent entity.

Data

Google Analytics introduces Data Layer Tutorial for enhanced web tracking

New video tutorial explains data layer implementation in Google Tag Manager and gag.js for improved website tracking and tag management.

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Cloudflare reinforces Free Tier commitment with 15 new features announcement

Cloudflare reaffirms its dedication to free services on its 14th anniversary, unveiling 15 new features for free tier users.

Data Featured

Google Analytics boosts Data Import features, fixes Attribution Bug in 2024

Learn about GA4's new multi-source data import, quota tracking, and session attribution fix in the latest September 2024 update.

Data

Cloudflare's Speed Brain makes websites load faster

New tech from Cloudflare predicts and loads web pages before users click, cutting load times by up to 75%.

Data

FTC launches operation AI Comply to combat deceptive AI claims and schemes

Federal Trade Commission announces crackdown on companies using AI hype or technology for unfair and deceptive practices.

Data Featured

Meta ends Direct Peering with Deutsche Telekom amid dispute over fees

Meta terminates direct peering with Deutsche Telekom following court ruling, raising concerns about open internet access in Germany.

Social Featured

Meta's smart glasses raise questions about the future of digital advertising

Meta's smart glasses raise privacy concerns and could revolutionize digital advertising by capturing real-world visual data.

Data Featured

WP Engine banned from WordPress.org amid escalating dispute

Matt Mullenweg announces WP Engine's ban from WordPress.org resources following public criticism and legal action.

Data

Salesforce to acquire Zoomin, enhancing AI CRM capabilities with unstructured data

Salesforce's strategic acquisition of Zoomin aims to boost AI-driven customer interactions and unstructured data management in CRM.

Data

Adjust launches TrueLink: multi-platform deep linking

Adjust unveils TrueLink, a solution for creating branded deep links across platforms to enhance mobile app engagement and ROI.

Data

Former Kubient CEO pleads guilty to accounting fraud scheme

Former Kubient CEO pleads guilty to $1.3M accounting fraud scheme involving fake AI ad fraud detection reports.

Data

Cloudflare unveils tools to give publishers control over AI scraping

New AI Audit feature allows website owners to analyze and manage how AI models access their content, with plans for a marketplace.

Data Featured

Mozilla faces criticism over new Firefox Tracking Feature

Privacy advocates question Mozilla's decision to enable ad measurement by default in latest Firefox update.