Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1970 Articles

Data - Mar 27, 2025 Performance marketing basics remain challenging despite AI advances

Marketing funnel showing 25% wasted spend with AI tools outweighing basics on a balance scale.

Digital marketing fundamentals continue to be overlooked while new technologies gain attention.

by Luis Rijo

Data - Mar 27, 2025 Advocate General sides with WhatsApp in landmark EDPB accountability case

Flow diagram showing the GDPR enforcement process with WhatsApp, Irish DPC, EDPB, and the legal challenge question.

Crucial ruling could reshape how data protection decisions can be challenged across the EU.

by Luis Rijo

Data - Mar 27, 2025 Proton VPN and Vivaldi browser form strategic privacy partnership

The image showcases Proton VPN and Vivaldi logos representing their European privacy partnership with key benefits listed below.

Collaboration between European tech companies aims to provide users with enhanced digital privacy tools in an increasingly surveillance-based online environment.

by Luis Rijo

Data - Mar 27, 2025 Utiq's Adobe integration enhances advertising performance across browsers

Partnership logos showcasing Adobe, iq digital and GroupM collaboration on privacy-first advertising solution

Data-driven advertising solution delivers significant improvements in non-Chrome environments.

by Luis Rijo

Data - Mar 27, 2025 Google's CMP launches support for consent mode

New integration enables user consent choices to flow across Google's product ecosystem.

by Luis Rijo

Data - Mar 18, 2025 Marketing effectiveness research shows equal impact in months 5-24

New study reveals how brands underestimate long-term marketing returns and pricing power effects.

by Luis Rijo

Data - Mar 18, 2025 Marketing measurement methods: Combining approaches for optimal results

Radar chart comparing strengths of marketing measurement methods: MMM, experiments, and attribution across 8 key dimensions.

Advanced analytics can help marketers navigate fragmented data landscapes.

by Luis Rijo

Data - Mar 18, 2025 Google updates crawler verification processes with daily IP range refreshes

The JSON file showing IPv6 prefixes used by Google's crawlers, updated daily to enhance security verification procedures.

Enhanced security measures help website owners identify legitimate Google web crawlers and protect against potential imposters.

by Luis Rijo