Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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Data - Jan 26, 2025 Meta simplifies Instagram and marketing API integrations

Meta updates Instagram and Marketing APIs to streamline developer workflows and improve data clarity.

by Luis Rijo

Data - Jan 26, 2025 DV360: New tools for privacy-focused advertising

Google’s Display & Video 360 introduces PAIR and AI tools to enhance privacy and audience targeting in digital advertising.

by Luis Rijo

Data - Jan 26, 2025 EU-US data deal faces uncertainty as Trump administration takes action

The future of transatlantic data transfers is in question after recent developments in the US oversight mechanisms..

by Luis Rijo

Data - Jan 26, 2025 Major privacy breakthrough transforms digital advertising data sharing

IAB Tech Lab's PAIR protocol enables secure audience matching while protecting user privacy, marking new era in advertising.

by Luis Rijo

Data - Jan 25, 2025 Modern charts and enhanced data controls transform Looker Studio's visualization power

Latest Looker Studio update introduces pivotal modern charting features and improved controls for data presentation.

by Luis Rijo

Video - Jan 25, 2025 Automotive advertisers gain deeper insights into TV ad performance

Effectv and Clarivoy partner to measure multiscreen TV advertising impact on car sales, combining viewership data and shopping behavior.

by Luis Rijo

Data - Jan 25, 2025 Google Analytics enables cross-property report sharing

New feature enables copying reports between GA4 properties with a simple interface and property ID selection

Google Analytics launches new report sharing feature, helping teams avoid configuration differences and save time analyzing data.

by Luis Rijo

Data - Jan 22, 2025 Indonesia imposes $12.4 million fine on Google over Play Store billing practices

Indonesian antitrust agency penalizes Google for unfair business practices related to mandatory payment system in Play Store.

by Luis Rijo

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