Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Latest Articles 1971 Articles

Data - Jan 21, 2025 Comscore launches cross-platform content analysis tools for media companies

Timeline showing Comscore's upgrade from Standard Enhancements Bundle to API v22.0 with new visual features.

New measurement solution provides insights across TV, streaming, and digital platforms for content owners and media companies.

by Luis Rijo

Data - Jan 19, 2025 TikTok's advertising pixels remain active despite nationwide platform shutdown

Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.

by Luis Rijo

Data - Jan 19, 2025 Europe inches closer to TikTok restrictions amid data privacy concerns

Chinese data surveillance concerns on EU privacy laws illustrated with flag and circuit board patterns.

Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.

by Luis Rijo

Data - Jan 18, 2025 Data privacy group files complaints against Chinese tech firms over EU data flows

Silhouetted figures with smartphones amid data streams, symbolizing EU-China data privacy concerns

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

by Luis Rijo

Data - Jan 18, 2025 Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

by Luis Rijo

Data - Jan 18, 2025 Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

by Luis Rijo

Data - Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

by Luis Rijo

Data - Jan 18, 2025 European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.

by Luis Rijo