The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.
New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.
Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors
Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.
New integration combines advertising metrics with user behavior tracking for detailed campaign insights.
State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.
Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.
New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.
